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Our lawyer’s response to court extension – May 5th 2021

Airofit’s lawyer requests court extension – May 5th, 2021
Airofit’s new lawyer has requested a 14-day adjournment with submission of a response.

Airofit Receipt of Court Case – April 21st, 2021
(Letter from Court of Copenhagen confirming Airofit’s receipt of the claim in court against them and demanding them to take action).

Letter from Airofit’s new lawyer – April 19th, 2021
(accusing Stig Severinsen/Breatheology of breaking the Danish Marketing Act and Danish Trade Secrets act, and demanding all information to be taken down)

Press Release

Breatheology® & Stig Severinsen launch legal proceedings against Airofit A/S

18 April 2021, COPENHAGEN, DUBAIStig Severinsen has launched legal proceedings against Airofit A/S on the matter of breach of contract.

The complaint, filed with the City Court of Copenhagen, alleges that through a series of carefully designed restrictions, Airofit has reneged on its binding commitment to provide Stig Severinsen with an ownership stake in Airofit A/S.

The agreement was originally formed in a binding Letter of Intent and subsequently approved and ratified in a resolution by Airofit’s board of directors. During the pandemic, however, the processing of the share transfer was delayed, and eventually, on 15th February 2021, lawyers from Airofit contacted Stig and his team saying that the shares “were gone.”

“This was so unexpected, and I was completely shocked. This goes against everything I believe in; the trust I had in Airofit, its management, and its board of directors” said Stig Severinsen, four-time world freediving champion, multiple Guinness World Record holder and founder of Breatheology®.

“We simply cannot stand by idly and allow Airofit to reap the fruits of our efforts and continue using our celebrity, intellectual property, and our resources to their benefit, without upholding their agreed-upon terms. It’s beyond unethical.”

Only 12 months ago, Airofit was a struggling company with little to no revenue, facing the emerging challenges of the COVID-19 pandemic. Entering into a binding agreement to support the business development efforts of Airofit in exchange for an ownership stake, Stig not only leveraged the credibility of his personal and corporate brands to promote Airofit, but also embedded specialists from his own team within Airofit in order to launch sales on a large scale. Over the last year, several key members have been hired from Stig’s company Breatheology® into Airofit. The efforts have resulted in a significant increase in sales.

“I was ok with my team members joining Airofit since we had a binding agreement and I felt like I was already a shareholder in the company. I was also fine with Airofit benefitting from my name, even investing my own money towards making Airofit a success, along with endorsements, producing viral videos gaining millions of views, and numerous press activities. Our work has been instrumental in the recent growth of Airofit”.

The legal action against Airofit on the grounds of breach of contract will be an uphill battle, given Airofit’s recent success and a board of directors with executives from leading Danish investment institutions and global multinationals. That Airofit CEO Christian Tullberg Poulsen has gone against the express wishes of the resolution of the board of directors, will be noteworthy in the legal case.

In Summary

  • The legal claim, filed 72 hours ago in the Danish City Court of Copenhagen, alleges Airofit A/S, its CEO and board of directors are in breach of contract and substantial unauthorized use of Stig Severinsen’s name, brand and reputation for commercial gain, breaching Danish contract law.
  • Airofit A/S has so far denied the allegations and it is now up to the City Court of Copenhagen to decide on the matter.
  • Stig Severinsen and Breatheology® are seeking a fair resolution of the dispute and for Airofit to honour its original binding agreement.

About Stig Severinsen
Stig Severinsen is a four-time freediving World Champion and was the first person on the Planet to hold his breath underwater for over 20 minutes.

Stig has set multiple Guinness World Records; amongst others ‘Longest Breath Held Voluntarily’ (20 min 10 seconds in 2010 and 22 minutes in 2013), “Longest Dive Under Ice” (set under Greenland’s freezing ice caps) and ‘Longest ocean dive on a single breath’ swimming 202.0 metres (The 2020 Dive) in La Paz, Mexico. Stig was chosen as ‘The Ultimate Superhuman’ on the Discovery Channel’s ‘Superhuman Showdown’, when he held his breath for 22 minutes underwater.

With an MSc in Biology and a PhD in Medicine, Stig is the author of Breatheology® – The Art of Conscious Breathing and founder and CEO of the online platform Breatheology.com, founded to raise awareness on the power of breathing and breath-holding for improved health, rehabilitation, performance and stress resilience.

A member of the prestigious (and invitation-only) Explorer’s Club, joining a field of luminaries including the world’s first to reach the South Pole, the North Pole, the deepest point in the ocean, and the first to the surface of the Moon. Stig has consulted and trained the Danish Navy SEALs and the Danish Air Force.

Today, Stig spends his time personally training elite athletes and business leaders, and through his online platform Breatheology.com, with those looking to improve their breathing, health and decision-making.

Media Inquiries
Breatheology Press Team
+1 (650) 308-8777
press@breatheology.com

— END OF PRESS RELEASE —

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Subpoena

Original document (Danish)

Copenhagen City Court
Case no.: 70863
15 april 2021

As a lawyer for

Breatheology Limited
Hong Kong Companies Registry No. 1977302
15/F, BOC Group Life Assurance Tower
No. 136 Des Voeux Road
Central
Wanchai, Hong Kong
(”Breatheology”)
(Lawyer Sebastian Lysholm Nielsen)

and

Stig Åvall Severinsen
Dubai Marina
Apartment 1111
66 Al Marsa St
Dubai Marina
Dubai
United Arab Emirates
(Lawyer Sebastian Lysholm Nielsen)

I hereby sue

Airofit A/S
CVR-nr. 37 61 87 72
Teglværksgade 37, 3.
2100 København Ø
(”Airofit”)
(Lawyer Kim Håkonsson)

to appear as a defendant at the Copenhagen City Court, Domhuset, Nytorv, 1450 Copenhagen K, on the day and time scheduled by the court by endorsement of this summons, where the defendant must answer in writing in the case and include the documents that the defendant will invoke, and where the undersigned will discontinue the following.

  1. STATEMENT(S)

Statement 1

Principle:

Airofit A/S is obliged to issue A-warrants, each of which must give the right to subscribe for one A-share with a nominal value of DKK 1.00 in Airofit A / S at a price of 100 to Breatheology Limited, alternatively to Stig Severinsen, cf. section 3.8 in the Articles of Association of Airofit A/S of 20 November 2020, so that Breatheology Limited, alternatively Stig Severinsen, upon the exercise of the A-warrants in question obtains A shares corresponding to 2.5% of the total share capital in Airofit A/S.

Alternative:

Airofit A/S is ordered to pay Breatheology Limited, alternatively to Stig Severinsen, an amount corresponding to the value of 2.5% of the total share capital in Airofit A / S, however a minimum of DKK 2,125,041, with the addition of the usual process interest from the present case and for payment takes place.

Second alternative:

Airofit A / S is obliged to acknowledge that Airofit A / S is obliged to pay Breatheology Limited, alternatively Stig Severinsen for the work and promotion of Airofit A / S performed by Breatheology Limited and Stig Severinsen in the period from 23 November 2019 to on 31 May 2020, with the addition of the usual process interest from the present case and for payment takes place.

Principle 2

Airofit A / S is obliged to acknowledge that Airofit A / S is obliged to pay Breatheology Limited, alternatively Stig Severinsen, for the work and promotion of Airofit A / S carried out by Breatheology Limited and Stig Severinsen in the period from 1 June 2020 until 15 February 2021, with the addition of the usual process interest from the present case and for payment takes place.

Principle 3

Airofit A/S is ordered to pay Breatheology Limited, alternatively Stig Severinsen, DKK 200,000 with the addition of the usual process interest from the present case and until payment is made.

Reservations are made to change and increase the discontinued claims as well as make further claims, including an extension of any. sight and estimate.

  1. CASE PRESENTATION

The present case stems from Airofit’s breach of a cooperation agreement entered into between Airofit and Breatheology/Stig Severinsen, according to which Breatheology/Stig Severinsen is entitled to 2.5% of the shares in Airofit as a result of Breatheology’s/Stig Severinsen’s promotion of Airofit with the sale of Airofit’s product as a result, however, it is emphasized that the dispute is not limited to Breatheology/ Stig Severinsen’s claims for shares, but also includes claims in connection of subsequent work performed as well as improper use of intangible assets.

Involved parties

The company Breatheology Limited offers courses and products on breathing training, and was founded by Stig Severinsen on October 7, 2013 in Hong Kong, cf. the foundation certificate for Breatheology Limited presented as appendix 1. Stig Severinsen is director and ultimate owner of Breatheology.

Stig Severinsen is a Danish freediver and the leading expert in the world of breathing training.

Stig Severinsen holds several important world records according to Guinness World Records as well as the freediving world organization AIDA (International Association for the Development of Apnea), and he has been world champion four times in his previous career, cf. transcript from Wikipedia about Stig Severinsen presented as appendix 2, transcript from BREATHEOLOGY presented as appendix 3, transcript from AIDA Ranking presented as appendix 4, transcripts from Guinness World Records presented as appendix 5 and transcript from Sportalsub presented as appendix 6.

Through Breatheology, Stig Severinsen offers teaching, courses, workshops, events and instructional videos within breathing training, just as he also trains breathing instructors, cf. transcript from BREATHEOLOGY presented as appendix 7.

Stig Severinsen is also the author of books within breathing training, and Stig Severinsen often participates in various TV broadcasts and other media with a view to promoting breathing training exercises, cf. transcript from BREATHEOLOGY presented as Appendix 8.

Airofit is a Danish company founded on 18 April 2016, and Airofit aims to develop and sell training equipment, cf. a transcript from the CVR register presented as Appendix 9.

It appears from the transcript from the CVR register for Airofit that the company’s director, Christian Tullberg Poulsen, also holds an ownership interest of 51.06% and 52.26% of the voting rights.

It then appears from Appendix 2 that Martin Albert Bernhard Christian Hansen took over the position as Chairman of the Board of Airofit after Claus Peter Jakobsen on 31 August 2020.

In addition, it appears from Appendix 2 that Jens Ørnbo was elected to the Board of Directors on 7 March 2018.

At present, Airofit has only developed and produced one product (hereinafter referred to as “the Airofit unit”) for training the respiratory muscles.

The product is available in a version that can be connected to an app, after which you can measure the breathing muscles and the air that is inhaled on a mobile device, cf. the description of Airofit PRO presented as appendix 10.

In addition, the product is available in a simpler version without the possibility of connection to an app / mobile device, cf. the description of Airofit BASIC presented as Appendix 11.

 

Summary of the cooperation between the parties

The parties’ cooperation was originally initiated by Airofit contacting Breatheology with a view to investigating the possibility of a possible future cooperation, for the first time as stated in the e-mail of 24 September 2019 submitted by Appendix 12 from Jens Ørnbo, board member of Airofit , to Jacob Helleberg Mathiesen, COO of Breatheology.

Breatheology/Stig Severinsen found the proposal interesting, and on 14 October 2019, Christian Tullberg Poulsen, director of Airofit, was invited to Hotel Vejlefjord with a view to meeting the team behind Breatheology, cf. the e-mail presented as appendix 13 on 14 October 2019 from Jacob Helleberg  Mathiesen to Christian Tullberg Poulsen, director of Airofit. The parties met in continuation of this at Hotel Vejlefjord.

The parties then met a number of additional times with a view to exploring the possibilities for a strong future collaboration, including Stig Severinsen participated on 24 October 2019 in a meeting with Christian Tullberg Poulsen, director of Airofit, and Jens Ørnbo, board member of Airofit, at Airofit in Copenhagen.

In the period up to 6 November 2019, the parties managed to hold five meetings.

The parties ended up entering into a collaboration, after which Breatheology/Stig Severinsen was to promote Airofit with a view to selling Airofit’s product. Breatheology/Stig Severinsen was promised a concrete and written agreement on this.

On 23 November 2019, the promotion of Airofit and the sale of the Airofit unit began via Breatheology, which had organized a marketing campaign specifically aimed at promoting Airofit and the Airofit unit.

As can be seen from the e-mail presented by Appendix 14 from Jacob Helleberg Mathiesen, COO in Breatheology, to Stig Severinsen of 2 January 2020, significant resources, including organizational ones, were invested in Breatheology to promote the Airofit unit, as Breatheology i.a. incorporated the Airofit unit into Breatheology’s courses and subsequently into Breatheology’s e-book, just as Breatheology promoted the Airofit unit to its 50,000 followers/customers, including with a dedicated campaign code

In the month in which the campaign for the Airofit unit was active, 378 Airofit units were sold for a total amount of approx. USD 18,900.

Appendix 15 presents an e-mail from Jacob Helleberg Mathiesen, COO in Breatheology, to Stig Severinsen of 4 January 2020, stating that Airofit’s chairman of the board, Claus Peter Jakobsen, who normally lives in South Africa, would be available at Airofit’s office in Copenhagen. Stig Severinsen ended up calling Claus Peter Jakobsen, and the parties had a longer and constructive discussion..

In the period from 18 to 26 January 2020, Breatheology participated in the largest trade fair in water sports and boat exhibitions, the Düsseldorf International Boat Show (BOOT Düsseldorf), to promote and position Airofit, as well as ensure further cause of the Airofit unit , cf. print from BOOT Düsseldorf’s website presented as appendix 16.

In this connection, Breatheology ensured that a number of Breatheology instructors were present to demonstrate and secure sales of the Airofit unit. E-mail correspondence in the form of e-mail correspondence between Jacob Helleberg Mathiesen, COO in Breatheology, and Christian Tullberg Poulsen, director of Airofit, from 6.-7. January 2020 is presented as Appendix 17.

On 22 January 2020, Airofit’s Chairman of the Board, Claus Peter Jakobsen, sent the e-mail presented as Appendix 18 to Stig Severinsen in relation to when Airofit could submit a more concrete agreement regarding the collaboration. The following appears i.a. of the email:

“Hope everything is good for you and that the fair in Dusseldorf is going according to plan.

I just have to apologize for the radio silence on our part, but in a very short time we will work as fast as we can to come up with an offer / proposal for what our future collaboration could look like.

We are currently in the process of setting up a warrant program, but it is unfortunately taking some time and will have to go through a general meeting for approval, so until this is done we can not really come up with anything your way.

We hope it will go quickly, but will not just promise a time as we do not have our lawyer in town at the moment.

We are incredibly happy with the collaboration and there are lots of synergies for both parties – I hope it is understandable that it just takes some time before we can get on the field with something concrete.”

The parties then exchanged a number of e-mails in relation to the content of the agreement, and as stated in the e-mail of 4 March 2020 from Airofit’s director, Christian Tullberg Poulsen, to Jacob Helleberg Mathiesen, COO in Breatheology, selected Airofit to adjust the initial draft agreement so that the wording of the requirements for Breatheology was softened, while the requirements for Airofit were clarified.

On the same day, Airofit’s director, Christian Tullberg Poulsen, stated that he and Jens Ørnbo, board member of Airofit, supported offering Breatheology/Stig Severinsen 2.5% of the shares in Airofit via a warrant program, cf. e-mail from Airofits Director, Christian Tullberg Poulsen to Jacob Helleberg Mathiesen, COO in Breatheology, of 4 March 2020 presented as appendix 20, of which the following about the terms of the agreement i.a. appears:

”Jens and I have agreed that we will go all in and support around your proposal of 2.5% of the shares in Airofit, which at least corresponds to a value of DKK 1.125 million. We can very clearly see the value that Stig and Breatheology create, and have given each other a hand shake that Jens will stand up in front of both the Board of Directors and the shareholders, and speak urgently for this to happen.”

Airofit thus confirmed already at this initial stage, Breatheology / Stig Severinsen created clear value for Airofit, which was also due to the significant sales.

It also appears from the overview of sales of the Airofit unit presented via Breatheology/Stig Severinsen presented as Appendix 21, that sales in the following period increased as the product was promoted through Breatheology, including Stig Severinsen’s network and name in water sports and the high performance world.

As an appendix 22, an e-mail from Jacob Helleberg Mathiesen, COO in Breatheology, to Airofit of 7 March 2020, in which the extensive work that Breatheology/Stig Severinsen had put into the promotion and positioning of Airofit, including by using , demonstrate, explain and implement the Airofit unit during TV recordings for the Discovery/dplay/Channel 5 program ”Klædt af mod toppen med familien Wozniacki”, which was published on 14 August 2020 and sold to a number of countries, cf. presented as Appendix 23.

As Appendix 24, e-mails from Airofit in the form of Director Christian Poulsen and Chairman of the Board Claus Peter Jakobsen, respectively, to Jacob Helleberg Mathiesen, COO in Breatheology, of 7 and 8 March 2020, in which Airofit expressed extraordinary satisfaction with the collaboration with Breatheology /Stig Severinsen and the exclusive and unique promotion that Breatheology/Stig Severinsen has delivered.

Appendix 25 presents an e-mail from Jens Ørnbo, board member of Airofit, to Jacob Mathiesen, COO of Breatheology, dated 7 March 2020, in which Jens Ørnbo also expressed extraordinary satisfaction with the collaboration with Breatheology / Stig Severinsen and the exclusive and unique promotion, which Breatheology/Stig Severinsen has delivered.

In March 2020, Breatheology/Stig Severinsen set out to further promote the Airofit unit and proposed Airofit a joint contribution to charity. However, it ended up that only Breatheology/Stig Severinsen donated a larger amount (DKK 109,062.50) to Airofit A/S (as collected via invoice from Airofit) for the completion of additional Airofit units and payment of the by Airofit A/S ordered marketing assistance from Rasmus Kristensen, cf. invoice of 29 April 2020 issued by Airofit to BREATHEOLOGY for a total of DKK 109,062.50 submitted as appendix 26.

It is noted in this connection that Breatheology/Stig Severinsen alone had undertaken to donate DKK 62,250.00, and only Christian Tullberg Poulsen was of the opinion that Breatheology/Stig Severinsen should have undertaken to donate more, cf. e-mail correspondence between Christian Tullberg Poulsen, director of Airofit, and Claus Peter Jakobsen, chairman of the board of Airofit, in the period 21-29. April 2020 presented as Appendix 27.

Notwithstanding the above, Breatheology/Stig Severinsen chose to increase his donation and donate significantly more than originally agreed.

On 18 March 2020, Breatheology/Stig Severinsen chose to donate his book, “Breatheology: The Art of Conscious Breathing”, to the whole world in 10 languages to help all interested parties in the best possible way. As can be seen from the book’s preface presented as Appendix 28, the Airofit unit was also implemented in this (on page 18) by Breatheology/Stig Severinsen.

By e-mail of 20 March 2020 from Airofit’s director, Christian Tullberg Poulsen, to Stig Severinsen presented as appendix 29, Airofit ordered three specific demo videos that Breatheology/Stig Severinsen was to create:

“Dear Stig and Jacob

Here are as agreed 3 training sessions with Airofit Basic. Super cool that you move so fast and efficiently. It would be fantastic to have them in both Danish and English with Stig.”

Breatheology / Stig Severinsen immediately created the ordered online videos, and they were ready on 24 March 2020, cf. also e-mail from Airofit’s director, Christian Tullberg Poulsen, to Stig Severinsen of 25 March 2020, presented as appendix 30, of which the following i.a. appears:

“Good evening

It looks really well Stig. I look forward to seeing the material through.”

The parties subsequently agreed that a press release should be issued with the Stig Severinsen from Breatheology as the front figure.

Appendix 31 presents a press release in Danish and English, respectively, of 30 March 2020

As is clear from the press release, Stig Severinsen was referred to by Airofit as the “super-human” that Airofit otherwise needed.

On 2 April 2020, Stig Severinsen participated directly in Go Morgen Danmark from Spain, where he was, and performed breathing exercises with the Airofit unit to further promote this and Airofit.

By e-mail of 22 April 2020 from Airofit’s director, Christian Tullberg Poulsen to Stig Severinsen presented as appendix 32, Airofit stated that it was “an honor to work in such a strong and dedicated team on this.

It is thus clear from the material presented that Breatheology/Stig Severinsen, after the conclusion of the oral collaboration agreement, immediately and in a professional manner, invested significant resources in the promotion of Airofit and the Airofit unit, which Breatheology/Stig Severinsen carried out to Airofit’s extraordinary satisfaction and with significant and concrete results as a result.

 

The formalization of cooperation at the conclusion of the Letter of Intent

As a result of the extensive promotion and sales work in relation to Airofit and the Airofit unit, which Breatheology/Stig Severinsen had already carried out with great success, Airofit had a significant interest in being able to continue the collaboration and retain Stig Severinsen as Airofit’s top ambassador, not least as a result of the “superman” that Stig Severinsen was, especially for Airofit.

Against this background, Airofit offered the Letter of Intent presented as Appendix 33, which the parties entered into on 11 April 2020.

It appears from Letter of Intent that at the time of the conclusion of Letter of Intent there was already a collaboration between the parties, and that Airofit had undertaken to ensure that Stig Severinsen/Breatheology was allotted 2.5% of the share capital in Airofit, if the collaboration led to a promotion of Airofit and increased sales of Airofit units:

”Airofit A/S and Breatheology (Stig Severinsen) has already started a cooperation for the common benefit.

Stig Severinsen and Breatheology will actively promote Airofit to become an international brand in the breathing society. Stig Severinsen will do that in the following ways:

The overall KPI from this initiative is the number of extra Airofit units sold. Stig Severinsen and Breatheology will do their outmost effort to do what is possible in their “zone of control” to:

Get Airofit well covered in the movie taken at Zanzibar, both brand building and in terms of making the Airofit concept understandable.

Get the international well-known participants to become Airofit ambassadors.

Get the movie to be promoted in a global context, and rebroadcasted

On top of that Stig Severinsen and Breatheology will intensify the current cooperation in improving sales, implement Airofit in their instructor educations, courses, workshops, webinars, books, work with affiliates and other activities and actively help improve train-ing sessions in order to make Airofit and Breatheology more integrated from a user per-spective.

Stig Severinsen will also become a member of the advisory board in Airofit.

When achieving these goals Stig Severinsen will receive 2.5% of the shares in Airofit A/S, corresponding to 1.125 DKK in present value. The shares were traded at a Post-money Valuation of more than 45 Million DKK in December 2019. Claus, Jens and Chris-tian will actively work for promoting this. If the General Assembly will not accept our request for donating shares, Breatheology/Stig Severinsen will be compensated accord-ingly in cash payments.

If the common effort does not result in significant sales results, both parties have no claim to each other.”

Letter of Intent was prepared by Airofit’s director, Christian Tullberg Poulsen, chairman of Airofit, Claus Peter Jakobsen and board member Jens Ørnbo, who is also mentioned in Letter of Intent, and who confirmed would actively work for the adoption of the warrant program at the general meeting, in association with Airofit’s lawyer.

The promotion of Airofit and the increased sale of Airofit units were assumed to take place only in the period up to May 2020, when the general meeting of Airofit as usual was to take place, in which connection Breatheology/Stig Severinsen was to be allocated 2.5% of the share capital in Airofit.

As stated in the Letter of Intent, the crucial “KPI”, ie “Key Performance Indicator”, was the sale of Airofit units.

The significant additional work that Breatheology/Stig Severinsen also performed in the period after Breatheology/Stig Severinsen should have been allotted 2.5% of the share capital in Airofit in May 2020, Breatheology/Stig Severinsen must thus be remunerated separately.

The Letter of Intent further states that if the general meeting did not approve the promised allotment of 2.5% of the shares to Breatheology/Stig Severinsen (via the adoption of the previously mentioned warrant program), Breatheology/Stig Severinsen would instead be compensated “accordingly’– correspondingly – that is, with a cash payment on the basis of Airofit A/S’ market value to compensate for the non-acquisition of the share capital of 2.5% in Airofit A/S.

That Breatheology/Stig Severinsen’s promotion of Airofit and the increased sale of Airofit units was assumed to take place in the period up to May 2020, when Breatheology/Stig Severinsen was to be allotted the share capital in Airofit, is also clear from the following SMS correspondence between Stig Severinsen and Claus Peter Jakobsen, Chairman of the Board of Airofit, presented as Appendix 34:

SMS of 8 April 2020 from Stig Severinsen:

And do you know the date for Board Meeting in May – so everything can become completely concrete and get on contract! Thanks.”

SMS of 8 April 2020 from Claus Peter Jakobsen:

“I do not have a date for the Board Meeting yet, but I will probably announce it as soon as I know the date. I have pushed for it to come faster than last May, so expect early May. “

SMS of 11 April 2020 from Stig Severinsen:

“..Looks forward to a more official document after the Board Meeting in May …”

SMS of 14 April 2020 from Stig Severinsen:

“Any update on delivery … 20th May is not what you guys signaled a week ago … please explain … It is difficult for us to plan, make strategy or plan ads – thanx.”

SMS of 15 April 2020 from Claus Peter Jakobsen:

“I’ll probably return this week, or Christian will get back to you …”

SMS of 15 April 2020 from Stig Severinsen:

“Thank you very much … yes, it is extremely important … for several different reasons right now. In this phase, where we work more closely together (both Bretheology and I personally), it is extremely important that we are always updated on stock / deliveries / delays, etc. ”

SMS of 15 April 2020 from Claus Peter Jakobsen:

“… I am fully aware of the situation and we are on our way. It is very difficult for you to plan as we are selling far, far more than we had expected. 

SMS of 22 April 2020 from Stig Severinsen:

“… I can see there are big delays on your fine product, and notice several places in the comments on your own FB commercials that people simply cancel their order and also do not understand the long delays that they have not been informed about. Definitely not something that benefits either your company or sales. Nor something that has a positive effect on Breatheology. It’s a bit difficult to navigate this seriously, especially when it (by all accounts) seems to me and Bretheology that we are to strengthen the collaboration, even possibly with me in some role in your Advisory Board. Never heard back from Jens or Christian either … And one last thing – what exact date is your Board meeting in May?”

SMS of 26 April 2020 from Claus Peter Jakobsen:

 “Hi Stig – yes there are some delays, but have had various meetings regarding this and it sounds like there is reasonable control over it. I am currently awaiting our Q1 report and Annual will be completed. It should be ready on Tuesday and I can then convene a General Assembly. Unfortunately, there is not much more I can do than push for it to be ready.”

SMS of 26 May 2020 from Stig Severinsen:

 “Looking forward to hearing your final date for General Assembly when it is available.”

SMS of 26 May 2020 from Stig Severinsen:

 “Do you have an update (status) on Airofit and a final date for the General Assembly? Have tried to get a reply several times but still no answer … ”

SMS of 26 May 2020 from Claus Peter Jakobsen:

 “Well, we are, as it were, about to be there – however, the Annual General Meeting is a bit delayed due to some internal issues with us. However, it will be held in June. “

SMS of 3 June 2020 from Stig Severinsen:

 “What date is the General Meeting?”

SMS of 4 June 2020 from Stig Severinsen:

 “What date is the General Meeting?”

SMS of 5 June 2020 from Stig Severinsen:

 “And when do you plan to hold the General Assembly – have you already set or planned a date?”

SMS of 9 June 2020 from Stig Severinsen:

 “And when do you plan to hold the General Assembly – have you already set or planned a date?”

SMS of 12 June 2020 from Stig Severinsen:

 “Do you get my text messages and what is the update on the final the General Assembly date – Christian said it was in June? That is NOW ”

SMS of 12 June 2020 from Claus Peter Jakobsen:

 “Hi – sorry I missed you – I am sitting in a meeting …”

SMS of 23 June 2020 from Stig Severinsen:

 “Do you have a more detailed update on the General Assembly? Now we are soon in July … ”

SMS of 22 July 2020 from Stig Severinsen:

 “Do you have an update and final date for the General Meeting?”

SMS of 24 July 2020 from Claus Peter Jakobsen:

 “The date for Annual General Assembly has not been set – BUT – I have announced that whether I can be there or not, it will be held the last week of August … I will soon get back to you regarding the final date but everything is as agreed and the formalities are with the Horten Law Firm.”

SMS of 10 August 2020 from Stig Severinsen:

 “And do you finally have the date for Annual General Meeting?”

SMS of 21 August 2020 from Claus Peter Jakobsen:

 “Hi Stig – not quite sure which message, but the Annual General Assembly will be held on August 31st, so soon everything will be under control”

SMS of 21 August 2020 from Claus Peter Jakobsen:

“I am sure that the General Aseembly will be a formality”

SMS of 24 August 2020 from Claus Peter Jakobsen:

“I will get back to you and write back when we are on the other side of the General Assembly”

SMS of 24 August 2020 from Stig Severinsen:

“Can you (or the Board / Christian) please send me a draft for the contract? You have a Letter of Intent (LOI – from email 11 April) so let’s get a little ahead and send a contract – my business advisers and lawyers would like to see the draft. It can easily come before the Annual General Assembly, so it is ready and already waiting in the drawer”

SMS of 2 October 2020 from Stig Severinsen:

“… As I said, you have to look for a very long time to find a larger amateur organization / communication. It’s not like I live and say “woohooooo –  how cool and exciting that I / Breathology will soon become co-owners (and on the Advisory Board) – if ever? !! Quite the contrary … of course my motivation and resolve to sell or otherwise “support” is less than a pee ant. I simply do not understand the complete silence … it seems so unprofessional that I have no words for it at all … well … but it was just that … right out of the bag! Of course I have also not received a discharge for a co-owner contract (based on the signed LOI) … ”

That Breatheology/Stig Severinsen’s promotion of Airofit and the increased sale of Airofit units was assumed to take place in the period up to May 2020, when Breatheology/Stig Severinsen was to be allotted the share capital in Airofit, is also clear from the following SMS correspondence between Stig Severinsen and Jens Ørnbo, board member of Airofit, which is presented as appendix 35:

SMS of 2 April 2020 from Jens Ørnbo:

“Dear Stig, best of luck with the Live “Good Morning Danmark” Television broadcast – I know you are going to shine and I look forward to our great collaboration which will lead to many good things.”

SMS of 2 April 2020 from Stig Severinsen:

“… of course sitting here and preparing with the script and thinking about how I can best represent Airofit …”

SMS of 2 April 2020 from Jens Ørnbo:

“… I have spoken to all the shareholders and they all fully support the Agreement with you.”

SMS of 2 April 2020 from Stig Severinsen:

“What is the date of your next General Meeting –  and when are you going to send me something more official”

SMS of 2 April 2020 from Jens Ørnbo:

“The General Meeting will be in May. I have reached out to Claus Peter who is in contact with our lawyer. In the very short run, I try to gather the board asap as I would like to recommend a major capital increase so we can speed up the MEdico process. … But I will certainly help to ensure a really good agreement for all parties – Bretheology and Airofit. ”

SMS of 4 April 2020 from Jens Ørnbo:

“Our agreement (Letter of Intent and various emails) have been forwarded to a lawyer for further work. Yesterday we quickly had an informal board meeting where I updated everyone on our agreement and there were no objections. As mentioned, I have taken the round with all shareholders (which I have originally brought to Airofit) and there is full support for various initiatives including you.”

SMS of 4 April 2020 from Stig Severinsen:

“When do you expect to send me something concrete. And when was the date for your General Meeting?”

SMS of 14 April 2020 from Stig Severinsen:

“Any update on delivery … 20th May is not what you guys signaled a week ago … please explain … It is difficult for us to plan, make strategy or plan ads – thanx.”

SMS of 14 April 2020 from Stig Severinsen:

“… General Assembly – you mentioned early May – so very soon, but I never got a specific date?”

SMS of 24 April 2020 from Jens Ørnbo:

“I’m sorry you did not hear from Claus or Christian. I asked them to respond to you regarding your queries as it makes the most sense for the chairman and / or CEO to answer the specific questions. But I can tell you that I have also experienced a very low level of communication in recent weeks. I attribute this to the Corona situation and the last few weeks. … As for the agreement with you, there is nothing to worry about. As mentioned, all stakeholders agree and the collaboration makes really good sense. You have also done your job extraordinarily well. ”

SMS of 24 April 2020 from Stig Severinsen:

“… – and what is the exact date of your General Meeting?”

SMS of 24 April 2020 from Jens Ørnbo:

“The General Meeting should likely be in May. But the rules due to Corona mean that there is not necessarily a requirement for running it in May. ”

SMS of 25 April 2020 from Jens Ørnbo:

“It is certainly desirable on my part as well as on the part of all shareholders that the General Assembly be held in May. .. This will be a really good business in the long run for all shareholders – including you. ”

SMS of 25 April 2020 from Jens Ørnbo:

“You should hear from Claus soon.”

SMS of 25 April 2020 from Stig Severinsen:

“Thank you … sounds good … yes, waiting for Claus …just thought long ago that you already had a fixed date for the General Meeting in May!”

SMS of 5 October 2020 from Jens Ørnbo:

“I just want to talk to you about the agreement between Airofit and you related to the next steps. I have presented at the General Meeting which went well. Now we just have to define the agreement in terms of the future collaboration so we can get it finally approved by the board and then on the Annual General Assembly”

SMS of 6 October 2020 from Jens Ørnbo:

“As mentioned, we had a good Board Meeting yesterday and I used a lot of “gunpowder” on you and the agreement. There is a full consensus on having a proper agreement written down so you know what you have to deal with … There is a lawyer on the case who must make a presentation on the various agreements that already have been entered into – this also applies to the board’s remuneration in the same breath. I emphasized that you are entitled to timely care and updated on the part of Airofit – not just in regards the final Agreement, but also on payments etc. moving forward. And that you have been very patient at the moment. ”

SMS of 16 October 2020 from Stig Severinsen:

“He [Christian] also said that the document was with the lawyer and would be sent to me soon … I also pointed out that he had always mentioned that the agreement should be signed / formalized in the spring, and therefore it would be unreasonable to look at the forward / summer KPI (where I just sat down with my arms crossed and waited). He could understand that and agreed. I also asked who had written the document (LOI). He and Jacob had made it. And he now wanted to make a “sharper” draft with the lawyer … but it did not sound like the Board should / was involved in the formulation.”

SMS of 16 October 2020 from Jens Ørnbo:

“A proper document MUST be prepared so that you can rest assured in your co-ownership and the future … I gave Christian bullet points from our dialogue and also expressed your laid-back approach since you had not heard anything back yet.”

SMS of 22 November 2020 from Jens Ørnbo:

“In case you should not have heard it, we had the Annual General Assembly last Friday where the warrant program was unanimously approved. So welcome to the club –  It will not be a co-ownership you will regret.”

SMS of 3 December 2020 from Jens Ørnbo:

“Please Remember Airofit in this connection. Feel free to also “tag” Airofit on Facebook. Feel free to let me know as you are being followed from the office and they are a little surprised. Just wanted to inform you.”

It is thus clear from the SMS messages from Claus Peter Jakobsen, Chairman of the Board of Airofit, and Jens Ørnbo, Member of the Board of Airofit, respectively, that the background for the general meeting and adoption of the warrant program had not taken place in May 2020. as provided between the partners, solely due to Airofit’s circumstances.

Breatheology/Stig Severinsen was continuously reassured that the general meeting would be held soon, so that the formalities in the form of the adoption of the warrant program could be approved with a view to securing Breatheology/Stig Severinsen 2.5% of the share capital in Airofit, and that there was support from the entire circle of owners. The reason for this was that there was no doubt that Breatheology/Stig Severinsen had already delivered its part of the agreement by promoting Airofit and ensuring additional sales of the Airofit unit until May 2020.

At the same time, it appears from the SMS correspondences that Breatheology/Stig Severinsen, who for long periods was not updated by Airofit about status, but simply felt, in an unprofessional way, to be kept going, and who was otherwise not obliged to perform further work after May 2020, at the end of 2020 reduced the personal promotion due to the fact that he had not received the agreed consideration in the form of the share capital in Airofit. Sales of the Airofit unit during the period, however, continued to increase significantly, cf. Appendix 21.

As further appears from the correspondence, Breatheology/Stig Severinsen was finally welcomed to the club in November 2020, following the adoption of the warrant program at an extraordinary general meeting held on 20 November 2020, cf. more about this below, and that was a co-ownership that Breatheology/Stig Severinsen “would not regret.”

Airofit is encouraged (1) to present all minutes of the board meeting for the board meeting held in Airofit in the years 2019-2021.

 

Summary of Breatheology’s/Stig Severinsen’s work up to the end of May 2020

As already partly explained, Breatheology/Stig Severinsen worked actively in the period up to 31 May 2020 to promote, position and sell Airofit’s product.

Breatheology’s/Stig Severinsen’s work during the period far exceeded the set objectives and preconditions set out in the Letter of Intent, and can be summarized as follows:

  • Implementation of the Airofit unit in Breatheology/Stig Severinsen’s e-book: “Breatheology – the art of conscious breathing”;
  • The Airofit unit was implemented in the online program “Breath training in the Corona crisis” with a projection of over 250,000 users until May 2020;
  • The Airofit unit was implemented in Breatheology’s/Stig Severinsen’s video training for instructors at Global Instructor Call;
  • Breatheology/Stig Severinsen promoted the Airofit unit in connection with a feature on Breatheology/Stig Severinsen and breathing exercises in Go ’Morgen Danmark on 2 April 2020;
  • Positive mention, clear demonstration and explanation of benefits of using the Airofit unit in the course “Breathing Training in the Corona Crisis” in both Danish and English. The program contains Airofit BONUS intro video and 5 demonstration videos with Stig Severinsen: In May 2020, access to this program was given to new users up to 10,000 times a day and had already on 30 May 2020 been downloaded together with the e-book over a quarter of a million times (254,830 times exactly);
  • Positive mention and demonstration of the Airofit unit in television broadcasts such as the Discovery program ”Klædt af mod toppen med familien Wozniacki”, which was recorded on 4-6. March 2020, published on 14 August 2020 and subsequently sold to a number of countries;
  • Distribution of the Airofit unit at the “handover ceremony” to Caroline Wozniacki, brother Patrick Wozniacki and basketball player David Lee on March 6, 2020;
  • Breatheology/Stig Severinsen marketed the Airofit unit in the USA, where each ad reached more than 1 million people.
  • Positive mention and demonstration of the Airofit unit in several webinars and Facebook live broadcasts, as well as broadcasts on Zoom and Instagram, including:
    • Global instructor call on 29 March 2020, in which connection Stig Severinsen/Breatheology invited all of Breatheology’s approximately 100 instructors in order to teach them about training, use and sales of the Airofit unit;
    • Facebook live broadcast on May 2, 2020;
    • Dialogue with Niels J. Storm and Christian Tullberg Poulsen on 15 May 2020 regarding lectures and discussions about the collaboration with Airofit A/S;
    • Test and setup of Microsoft Teams with Lau Laursen (President of Charlottenlund Rotary Club) on May 18, 2020;
    • Online lecture for the entire Charlottenlund Rotary Club on 19 May 2020 – this work was also unpaid, as Charlottenlund Rotary Club reportedly did not have sufficient financial resources to honor the work;
    • Special training webinars in March / April / May 2020 with instructors from the USA and Germany
  • Breatheologys / Stig Severinsen’s donation of DKK 109,062.50 to Airofit A/S (as collected via invoice from Airofit) for completion of additional Airofit units and payment of the marketing assistance ordered by Airofit A/S from Rasmus Kristensen.

In addition, Breatheology/Stig Severinsen has also used significant financial resources to promote the collaboration and the Airofit unit, including by investing in SEO, upgrading the website / server speed, ranking, online advertising, affiliate system, entering into an agreement with Waimea Digital in Copenhagen in April 2020 on promotion on google and YouTube and others, as well as the employment of new consultants in April 2020 in the USA with the sole purpose of promoting the Airofit unit, cf. for example printouts from google campaigns (USD 14,592 + USD 13,986 + UDS 2,465), presented as appendix 36, and Facebook campaigns (USD 69,774 + USD 43,115 + USD 45,492), presented as appendix 37, from which it appears that Breatheology / Stig Severinsen has invested over USD 203,407 (corresponding to approx. DKK 1.3 million) for the marketing of the Airofit unit up to today

Finally, as you know, Breatheology/Stig Severinsen has also invested its own brand and significant time resources, including internal staff, in the promotion of Airofit A/S and the Airofit unit.

Airofit has also continuously praised Breatheology/Stig Severinsen for the results achieved.

Breatheology/Stig Severinsen has thus delivered a greater effort and a greater piece of work than originally assumed and agreed.

As further appears from Appendix 21, Airofit, through the collaboration with Breatheology / Stig Severinsen, had a turnover of up to 31 May 2020 for a minimum of USD 95,249, corresponding to DKK 637,577 (Danmarks Nationalbank’s exchange rate for USD as of 29 May 2020: 669.38).

Airofit repeatedly stated to Breatheology/Stig Severinsen that the collaboration was a success and that the demand for Airofit units far exceeded what Airofit A/S could produce.

As an appendix 38, an e-mail of 27 April 2020 from the chairman of the board of Airofit, Claus Peter Jakobsen, to Breatheology is presented, in which the following i.a. appears:

“As you know, we are reasonably affected by a success in our sales promotion which means that we sell a fair amount more than we can manage to get in. It presents some challenges in terms of delivering within a reasonable time […]

Airofit’s lack of professionalism, coordination, structuring, preparation and timely care have thus directly and indisputably constituted a hindrance to the significant additional sales of the Airofit unit, for which Breatheology / Stig Severinsen would otherwise have been responsible.

Airofit is invited (2) to present all prepared budgets and forecasts for the coming years to Airofit.

 

Breatheology/Stig Severinsen’s extra work/promotion of Airofit after 31 May 2020

As already reported, no general meeting was held to adopt the warrant program in May 2020.

However, Breatheology/Stig Severinsen continued to promote Airofit and the Airofit unit in the period after 31 May 2020.

Through the collaboration with Breatheology / Stig Severinsen, Airofit achieved additional sales of at least USD 42,627 + 25,519 = USD 68,146 for the period from 1 June 2020 until 11 April 2021, corresponding to DKK 425,735 (Danmarks Nationalbank’s exchange rate for USD as of 12 April 2021: 624.74).

Thus, via Breatheology’s/Stig Severinsen’s extensive work and efforts, Airofit has had a total turnover of at least more than one million Danish kroner so far (DKK 637,577 + DKK 425,735 = DKK 1,063,312).

It thus appears from the above that the collaboration has not only led to a promotion of Airofit’s product and increased sales of Airofit units in the period up to May 2020, as additional sales have continued and will continue at the time of writing.

Airofit encouraged (3) to present auditor-certified documentation for Airofit’s total revenue and profit via Breatheology / Stig Severinsen in the following periods:

– The period from 23 November 2019 to 31 May 2020

– The period from 1 June 2020 to 15 February 2021.

– The period from 16 February 2021 until today

 

Adoption of the Breatheology Warrant Program

On November 20, 2020, the general meeting unanimously approved the warrant program under the Letter of Intent entered into. The minutes of the extraordinary general meeting held on 20 November 2020 are presented as appendix 39, which states that a decision was to be made on e.g. following:

“Authorization to the Board of Directors to issue warrants that give the right to subscribe for a total of 22,143 A shares and 113,286 new B shares (a total of 135,429 new shares) of DKK 1. Warrants are issued to Breatheology v / Stig Severinsen, the company’s board members, the company’s employees and COO and to Mike Maric.”

An amendment to the articles of association was thus made, which authorized Airofit’s board of directors to issue A-warrants to Breatheology/Stig Severinsen.

Appendix 40 presents the Articles of Association of Airofit following the amendment of the Articles of Association at the Extraordinary General Meeting on 20 November 2020, which state the following:

“Pkt. 3.8. By the shareholders’ decision of 20 November 2020, the company’s Board of Directors was authorized to issue up to a total of 22,143 A-warrants in the period up to 1 October 2025, to Breathology, which each gives the right to subscribe for an eb A share with a nominal value of DKK 1.00 in the company and in total to subscribe for a total nominal amount of DKK 22,143 A shares, as well as to make the corresponding cash increase in one or more rounds. of the company’s share capital by up to a nominal amount of 22,143, and to make the corresponding cash increase of the company’s share capital by up to a nominal amount of DKK 22,143 (as possibly adjusted due to changes in the company’s capital structure as determined in the terms of issued warrants). […]”

Breatheology/Stig Severinsen was informed of this by board member, Jens Ørnbo, by the SMS correspondence presented as appendix 35, concrete SMS of 22 November 2020:

“In case you should not have heard it, we had the Annual General Assembly last Friday where the warrant program was unanimously approved. So welcome to the club –  It will not be a co-ownership you will regret.”

Thus, all preconditions and objectives for the implementation of the warrant program and the allotment of up to 2.5% of the share capital to Breatheology/Stig Severinsen were met.

 

Airofit’s termination of the collaboration and Breatheology’s/Stig Severinsen’s demands

On 15 February 2021, Airofit’s lawyer and board member Kim Håkonsson submitted the letter of cancellation submitted to Appendix 41 to Breatheology/Stig Severinsen, stating that Airofit has been forced to discontinue the collaboration with Breatheology/Stig Severinsen as a result of Stig Severinsen on his private profile on a social media expressed criticism regarding the authorities’ handling of the current Covid-19 crisis, should be assessed as being incompatible with Airofit’s values..

At the same time, the revocation letter acknowledged that Breatheology/Stig Severinsen was entitled to remuneration for the extensive work that Breatheology / Stig Severinsen had performed, as the revocation letter confirmed “that an agreement has been entered into for remuneration for your assistance”, and that this is “based on the implementation of a number of tasks and the achievement of results,” just as it was confirmed that Stig Severinsen/Breatheology must receive specific “remuneration for already performed promotion of Airofit and Airofit’s products.

Breatheology/Stig Severinsen has, as stated, delivered a greater effort and a larger piece of work than originally assumed and agreed, which Airofit’s recognition that there must be “remuneration for already performed promotion of Airofit and Airofit’s products” also expresses.

In continuation of the above, it is noted that Stig Severinsen, in accordance with his fundamental rights, has expressed criticism of the handling of the Corona crisis via his personal Facebook profile, for the first time by Facebook post on 7 September 2020, where Stig Severinsen referred to “Circus Corona”.

Stig Severinsen expressed further criticism on his personal Facebook profile on 2 November 2020 and 11 November 2020.

It is noted that Airofit was aware of the above postings, already immediately when they were shared, since Airofit has regularly confirmed that it has followed Stig Severinsen’s Facebook profile.

This is thus stated in the SMS correspondence presented as appendix 35, a more concrete message of 3 December 2020 from board member Jens Ørnbo to Stig Severinsen, where Stig Severinsen was asked to tag Airofit on his Facebook posts:

“Hi Stig, hope all is well with your record attempt. Please remember Airofit in this connection. Also please “tag” Airofit on Facebook. Feel free to let me know as you are being followed from the office and they are a little surprised. Just wanted to inform you […]”

Although Airofit was already aware of Stig Severinsen’s criticism of his personal Facebook profile on 2 November 2020 and 11 November 2020, the criticism did not give rise to any reaction from Airofit.

On the contrary, Airofit expressed full support for Breatheology/Stig Severinsen by unanimously approving the warrant program on 20 November 2020 and by welcoming Breatheology/Stig Severinsen to the shareholder club.

Appendix 42 is a letter of demand dated 4 March 2021 sent by the undersigned to Airofit’s lawyer, Kim Håkonsson, in which connection a demand was made for Airofit’s fulfillment of its obligations to Breatheology/Stig Severinsen in accordance with the letter of intent entered into, including by to issue 22,143 A-warrants to Breatheology.

It was also claimed that Stig Severinsen is entitled to hold a position on Airofit A/S’ advisory board.

At the same time, it was highlighted that Airofit’s termination of cooperation has been unjustified.

At the same time, Airofit was asked to submit its set of values, as the Breatheology/Stig Severinsen has not received this before.

Airofit has not returned within the set deadlines, just as Airofit has not submitted any set of values.

Airofit is encouraged (4) to present Airofit’s set of values, if true

If Airofit holds a set of values, Airofit (5) is requested to provide documentation of the time of its adoption.

Airofit is requested (6) to submit documentation for the handover of Airofit’s value set to Bre-atheology/Stig Severinsen, should Airofit claim that Airofit’s any set of values should have been handed over to Breatheology/Stig Severinsen.

 

Airofit’s abuse of Breatheology’s/Stig Severinsen’s intellectual property and image rights

Breatheology/Stig Severinsen has never given Airofit any general consent to exercise Breatheology’s/ Stig Severinsen’s intellectual property rights and image rights.

Thus, for example, it does not appear from the Letter of Intent presented as Appendix 33 that Airofit should be entitled to exercise Breatheology’s/Stig Severinsen’s intellectual property rights as well as image rights.

In the period 23 November 2019 to 31 May 2020, Breatheology/Stig Severinsen has in a number of cases given Airofit a concrete and limited permit for such utilization, namely primarily where Breatheology/Stig Severinsen himself participated in the utilization, including for example in manufacturing and participation in marketing.

The same applies to a certain extent with respect to the period from 1 June 2020 until 15 February 2021, when Airofit terminated the collaboration, however to a much lesser extent.

But no general consent is ever given as far as the periods mentioned are concerned.

In addition, in any case, no form of permission has been granted for the exercise of any intellectual property rights and image rights belonging to Breatheology/Stig Severinsen since 15 February 2021, nor specifically.

Nevertheless, Breatheology/Stig Severinsen has found that Airofit (i) in the period from the 23 November 2019 to 31 May 2020, (ii) in the period from 1 June 2020 to 15 February 2021 and (iii) in the period from 16 February 2021 until now has used and continues to use Breatheology’s/Stig Severinsen’s intellectual property rights and intellectual property rights without consent.

As an example of Airofit’s own use of Breatheology’s/Stig Severinsen’s intellectual property rights as well as image rights in the period from 1 June 2020 to 15 February 2021 (ii), an extract from Airofit’s Facebook profile, presented as appendix 43, dated 23 December 2020, with which Airofit mentions “[o]ne of our ambassadors, Stig Severinsen” and at the same time shows a picture of Stig Severinsen.

Breatheology/Stig Severinsen had not specifically given permission for this.

As an example of Airofit’s exploitation of Breatheology’s/Stig Severinsen’s intellectual property rights as well as image rights in the period from 16 February 2021 until now (iii), a screenshot from Airofit’s website of 14 April 2021 documenting the use of the trademark is presented as Appendix 44. BREATHEOLOGY (words) and Stig Severinsen’s name and picture.

Furthermore, a screenshot from Facebook of 25 March 2021 showing Airofit’s answer to a question to an Airofit advertisement, with which Airofit refers to “experts like Stig Severinsen”, is presented as appendix 45.

It is emphasized in this connection that the advertisement has been viewed more than 378,000 times at the time of writing, cf. transcript of 25 March 2021 presented as appendix 46.

It can thus be stated that Airofit has abused and continues to abuse Breatheology’s/Stig Severinsen’s intellectual property rights as well as image rights – even after Airofit’s unjustified revocation and even after Airofit has claimed not to be associated with Breatheology or Stig Severinsen by value reasons.

This is particularly problematic, as Breatheology Stig Severinsen has found that Airofit’s marketing is in conflict with the law on a number of points and has thus been forced to lodge a complaint about Airofit with the Consumer Ombudsman, cf. Appendix 47, in order to safeguard its name and image as well as its intellectual property rights while the infringements are ongoing.

Not only is this an unfair exploitation of Breatheology’s/Stig Severinsen’s intellectual property rights as well as image rights; Airofit also causes irreparable damage to the distinctive character and reputation of Breatheology/Stig Severinsen’s intellectual property rights and image rights, which is an aggravating circumstance.

Airofit is invited (7) to provide documentation for the following:

Any form of exploitation of Breatheology/Stig Severinsen’s intellectual property rights and image rights, which Breatheology/Stig Severinsen has not specifically given consent to, in the period from 23 November 2019 to 31 May 2020, including via its own website and social media .

Any form of exploitation of Breatheology/Stig Severinsen’s intellectual property rights as well as image rights, for which Breatheology/Stig Severinsen has not specifically given consent, in the period from 1 June 2020 to 15 February 2021, including via its own website and social media

Any form of exploitation of Breatheology’s/Stig Severinsen’s intellectual property rights as well as image rights in the period from 16 February 2021 until now, including via its own website and social media.

In relation to the above, the documentation must include (i) documentation for the specific utilization, including eg/ the specific use of eg. Stig Severinsen’s name and image as well as the trademark BREATHEOLOGY (words), and (ii) documentation for the scope and intensity of utilization including, for example – in terms of exploitation via Facebook and other social media – number of views, comments, shares, etc.

In addition, Airofit is encouraged (8) to submit auditor-certified documentation for Airofit’s total revenue and profit for the following periods:

– The period from 23 November 2019 to 31 May 2020.

– The period from 1 June 2020 to 15 February 2021.

– The period from 16 February 2021 until today

When the calls have been met, Breatheology/Stig Severinsen will further calculate his claim in connection with the unlawful exploitation and increase claim 3 accordingly, cf. further on this below.

 

  1. PLEA

In support of the discontinued principal Claim 1, it is alleged that in November 2019 a collaboration was entered into between the parties, according to which Breatheology/Stig Severinsen was to promote Airofit with a view to selling Airofit’s product, and that Breatheology Stig Severinsen was promised a concrete and written agreement thereon.

The written agreement was entered into on 11 April 2020 in the form of a Letter of Intent designed by Airofit, cf. Appendix 33, in which connection Airofit A/S undertook to ensure that Breatheology/Stig Severinsen achieves 2.5% of the share capital in Airofit A/S, if the collaboration would lead to a promotion of Airofit A/S’ product and increased sales of Airofit units in the period up to May 2020, when the general meeting of Airofit A/S was assumed to take place.

It is then claimed that Breatheology/Stig Severinsen in the period 23 November 2019 until 31 May 2020 without waiting and in a professional manner invested significant resources in the promotion of Airofit and the Airofit unit, and that it by Breatheology’s/Stig Severinsen’s work performed was performed to Airofit’s great satisfaction and with significant and concrete results as a result.

It is further alleged that Airofit’s adoption of the warrant program on 20 November 2020 in Breatheology’s Stig Severinsen’s favor constitutes proof that the work performed by Breatheology / Stig Severinsen was carried out to Airofit’s extraordinary satisfaction and with significant sales and concrete results.

In addition, Breatheology/Stig Severinsen continued with the promotion and positioning of Airofit, including with a view to ensuring the sale of the Airofit unit, even after 31 May 2020, to Airofit’s great satisfaction.

It is noted in this connection that Airofit itself until today continues to benefit from the work carried out by Breatheology/Stig Severinsen, and that Airofit even actively and unjustifiably continues to use Breatheology’s/Stig Severinsen’s trademark for the purpose of promoting and selling the Airofit unit.

Thus, there can be no doubt that Breatheology/Stig Severinsen’s significant value for Airofit, and that Breatheology/Stig Severinsen has contributed with significant sales of the Airofit unit during the relevant period.

As stated in the Letter of Intent, the crucial “KPI”, ie “Key Performance Indicator”, was precisely the sale of Airofit units, and the KPI in question is indisputably fulfilled.

It is therefore claimed that Breatheology/Stig Severinsen has fulfilled its part of the agreement, cf. Appendix 33, and that Airofit A/S is therefore obliged to issue A-warrants, each of which must give the right to subscribe for one A share. at a nominal value of DKK 1.00 in Airofit A / S at a price of 100 to Breatheology Limited, alternatively to Stig Severinsen, cf. clause 3.8 in the articles of association of Airofit A/S of 20 November 2020, so that Breatheology Limited, alternatively Stig Severinsen, by the exercise of the A-warrants in question obtains A-shares corresponding to 2.5% of the total share capital in Airofit A/S.

It is disputed, for the sake of good order, that Airofit had reason to terminate the cooperation on 15 February 2021, cf. Appendix 41.

First, Stig Severinsen’s private posts on social media can in no way relate to Airofit, as long as Stig Severinsen’s private Facebook profile is not connected to Airofit.

In addition, Stig Severinsen’s private speech did not specifically concern Airofit, and that Stig Severinsen, like any other citizen, is entitled to exercise the fundamental rights guaranteed to him by law.

Therefore, it is also irrelevant whether the submissions are in accordance with Airofit A/S’ set of values, as it is claimed does not exist, and which Stig Severinsen has never received.

The termination of the collaboration with Breatheology/Stig Severinsen is thus unreasonable and unjustified, not least due to the fact that the termination is not based on the Letter of Intent either.

In any event, it can be stated that even in the event that Stig Severinsen’s submissions could have provided grounds for termination of the cooperation, Airofit would not have been able to support it as recently as 15 February 2021, as the objection would have been lost due to passivity.

The reason for this is that Airofit has been aware of the posts since October/November 2020, when they were posted, and that Airofit during the same period has stated that Airofit kept an eye on Stig Severinsen’s Facebook profile from Airofit’s office.

If Stig Severinsen’s private posts on social media had indeed been entitled to withdraw, Airofit would of course have terminated the cooperation immediately in November 2020, and in any case long before 15 February 2021.

In addition, the shareholders of Airofit, knowing of Stig Severinsen’s private contributions, on 20 November 2020 unanimously chose to adopt the warrant program in Breatheology’s/Stig Severinsen’s favor.

Stig Severinsen’s private post on social media in November 2020 can under no circumstances change the fact that Breatheology/Stig Severinsen at the time of the posts had already fulfilled his part of Letter of Intent, and that Breatheology/Stig Severinsen is therefore fully entitled to 2,5% of the share capital in Airofit, which is also supported by the fact that the warrant program in favor of Breatheology/Stig Severinsen was approved on 20 November 2020.

Thus, it can be concluded that even if Airofit should have been entitled to terminate the cooperation on 15 February 2021, such termination can in no way release Airofit from its obligation under the Letter of Intent to ensure that Breatheology/Stig Severinsen immediately acquires Class A shares corresponding to 2.5% of the total share capital in Airofit A/S.

In the event that the Court finds, notwithstanding the adopted warrant program addressed to Breatheology/Stig Severinsen, that Airofit cannot be obliged to issue A-warrants to Breatheology/Stig Severinsen as alleged, this is done in support of the discontinued subsidiary Claim 1 states that Airofit must in that case be ordered to pay Breatheology/Stig Severinsen an amount corresponding to the value of 2.5% of the total share capital in Airofit A S, however a minimum of DKK 2,125,041, as the parties have agreed that if Breatheology/Stig Severinsen could not obtain 2.5 of the share capital in Airofit, Breatheology / Stig Severinsen would instead be compensated “accordingly” – correspondingly – ie. with a cash payment based on Airofit A/S’ market value to replace it. non-achievement of the share capital of 2.5% in Airofit A/S.

The value of the investments will be determined through inspection and assessment, after which the discontinued subsidiary Claim 1 will be changed to a final payment claim.

It is noted in this connection that Airofit in March and April 2020 itself has stated that 2.5% of the shares in Airofit as a minimum correspond to a value of DKK 1,125,000. As stated in the CVR transcript for Airofit, cf. Appendix 9, it was also decided on 20 November 2020 to implement a capital increase, whereby DKK 18,076.00 was paid in cash at a price of 11,064.39. The capital then amounted to DKK 768,315.00, with the consequence that Airofit itself has believed that 2.5% of the shares in Airofit in November 2020 at least corresponded to a value of DKK 2,125,041 (= (18,075 x 11,064: 100): (18,076: 768,315 x 100 x 2.5).

In support of the second alternative Claim 1, it is claimed that Breatheology/Stig Severinsen in the period 23 November 2019 to 31 May 2020 has carried out extensive work for Airofit by promoting and positioning Airofit, including with a view to ensuring sale of the Airofit unit, which work and promotion Breatheology/Stig Severinsen performed to Airofit’s great satisfaction.

Airofit A/S must therefore be ordered to pay Breatheology, alternatively Stig Severinsen, for the work and promotion performed by Bre-atheology and Stig Severinsen for Airofit in the period 23 November 2019 to 31 May 2020, with the addition of the usual process interest from this case facilities and for payment takes place.

The value of the work and promotion of Airofit carried out by Breatheology/Stig Severinsen during the period 23 November 2019 to 31 May 2020 will be calculated through inspections and estimates, after which the most subsidiary Claim 1 will be changed to a specific payment claim.

 

* * *

In support of the closed Claim 2, it is claimed that Breatheology/Stig Severinsen has carried out extensive work for Airofit by continuing to promote and position Airofit, including with a view to ensuring the sale of the Airofit unit, even after 31 May 2020. , which the work and promotion Breatheology/Stig Severinsen performed to Airofit’s great satisfaction.

The extensive work and promotion of Airofit carried out by Breatheology Stig Severinsen even after 31 May 2020, despite the fact that Breatheology/Stig Severinsen had not received its shares, and for a period when Breatheology/Stig Severinsen was indisputably no longer obliged to perform further work for Airofit is clearly seen in the sales figures from Airofit, cf. Appendix 21.

Airofit A/S must therefore be ordered to pay Breatheology, alternatively Stig Severinsen, for the work and promotion carried out by Bre-atheology and Stig Severinsen in the period 1 June 2020 to 15 February 2021, with the addition of the usual process interest from the present case. and until payment is made.

The value of the work carried out by Breatheology/Stig Severinsen and promotion of Airofit after it 31 May 2020 will be calculated through inspections and estimates, after which Claim 2 will be changed to a specific payment claim.

 

* * *

In support of the closed Claim 3, the following is stated:

Breatheology’s/Stig Severinsen’s intellectual property and image rights enjoy protection under the Marketing Act, the Trademark Act and general legal principles, whereby Breatheology/Stig Severinsen i.a. may prohibit others from exercising Breatheology’s/Stig Severinsen’s intellectual property and image rights.

As far as the word mark BREATHEOLOGY is concerned, this follows from section 4 of the Trademark Act, while as far as Stig Severinsen’s name and pictures are concerned, it follows from section 3 of the Marketing Act and general legal principles, cf. eg U 1965.126 H (Buster Larsen).

It thus requires express consent to exercise the mentioned rights, cf. the specialty principle in the Copyright Act, section 53, subsection. 3, which also applies in other intellectual property and marketing law disciplines.

Airofit has exercised Breatheology/Stig Severinsen’s intellectual property rights and image rights without consent.

In the period from 23 November 2019 to 15 February 2021, this applies to all cases where no specific consent was given for the utilization.

With regard to the period from and including 16 February 2021, this applies to any form of exploitation of Breatheology’s/Stig Severinsen’s intellectual property rights and image rights.

In addition to Breatheology/Stig Severinsen being able to ban the use, cf. the Marketing Act, section 24, subsection 1, Breatheologys/Stig Severinsen is entitled to remuneration and compensation, cf. Trademark Act § 43, para. 1, as well as the Marketing Act, section 24, subsection 2 and 3.

Once the requests have been met, Breatheology/Stig Severinsen will further calculate his claim for compensation and compensation in connection with the improper use and increase claim 3 accordingly.

 

  1. CASE TREATMENT

The case has been brought before the Copenhagen City Court, which is the defendant’s domicile, cf. the Administration of Justice Act, section 235, subsection.

Pursuant to the Administration of Justice Act, section 348, subsection 2, no. 6, cf. section 12, subsection 3 and §§ 20, 226, 227 and 353, the plaintiff proposes that this case be heard in the district court by 1 judge without the assistance of experts. If the court deems that a preparatory meeting is necessary, the applicant proposes that at this preparatory meeting the following be discussed: the parties’ position on the facts and legal circumstances of the case, the organization and timeframe for any further preparation, the time of the preparation end and time of the main hearing.

 

  1. PROCEDURAL NOTICES

Procedural notices to the plaintiff can be sent to lawyer Sebastian Lysholm Nielsen, Lundgrens Advokatpartnerselskab, Tuborg Boulevard 12, 4th floor, 2900 Hellerup with reference to j.nr. 70863.

 

  1. VAT REGISTRATION

With regard to the costs of the case, it should be noted that the plaintiff is not registered for VAT.

 

  1. DOCUMENTS

The following documents are relied on by the applicant:

 

Appendix 1: Breatheology Limited Foundation Document

Appendix 2: Printout from Wikipedia

Appendix 3: Transcript from Breatheology about Stig Severinsen

Appendix 4: Printout from AIDA rankings

Appendix 5: Transcript from Guinness World Records

Appendix 6: Printout from Sportalsub.net

Appendix 7: Printout from Breatheology’s website

Appendix 8: Transcript from Breatheology’s website

Appendix 9: Airofit A / S CVR printout

Appendix 10: Screenshot from Airofit.com of 13 April 2021 regarding Airofit PRO

Appendix 11: Screenshot from Airofit.com of 13 April 2021 regarding Airofit BASIC

Appendix 12: E-mail of 24 September 2019 from Jacob Helleberg Mathiesen to Stig Severinsen

Appendix 13: E-mail of 14 October 2019 from Jacob Helleberg Mathiesen to Christian Tullberg Poulsen

Appendix 14: E-mail of 2 January 2020 from Jacob Helleberg Mathiesen to Stig Severinsen

Appendix 15: E-mail of 4 January 2020 from Jacob Helleberg Mathiesen to Stig Severinsen.

Appendix 16: Screenshot from BOOT Düsseldorf’s website about Breatheology Limited.

Appendix 17: E-mail correspondence of 6-7 January 2020 between Jacob Helleberg Mathiesen and Christian Tullberg Poulsen.

Appendix 18: E-mail of 22 January 2020 from Claus Peter Jakobsen to Stig Severinsen.

Appendix 19: E-mail of 4 March 2020 from Christian Tullberg Poulsen to Jacob Helleberg Mathiesen regarding adjustment of LOI.

Appendix 20: E-mail of 4 March 2020 from Christian Tullberg Poulsen to Jacob Helleberg Mathiesen regarding the terms and conditions

Appendix 21: Overview of sales of Airofit units completed via Breatheology Stig Severinsen

Appendix 22: E-mail of 7 March 2020 from Jacob Helleberg Mathiesen to Airofit A/S.

Appendix 23: Advertising for the Channel 5 program, “Klædt af mod toppen med familien Wozniacki”

Appendix 24: E-mails of 7 – 9 March 2020 from Christian Tullberg Poulsen and Claus Peter Jakobsen to Jacob Helleberg Mathiesen, respectively.

Appendix 25: E-mail of 7 March 2020 from Jens Ørnbo to Jacob Helleberg Mathiesen

Appendix 26: Donation / Invoice of 29 April 2020 issued by Airofit A/S to Breatheology

Appendix 27: E-mail correspondence of 21 – 29 April 2020 between Christian Tullberg Poulsen and Claus Peter Jakobsen, including attachments.

Appendix 28: e-Book: “Breatheology: The Art of Conscious Breathing”, pages 1-18 and 295-300.

Appendix 29: E-mail of 20 March from Christian Tullberg Poulsen to Stig Severinsen.

Appendix 30: E-mail of 25 March from Christian Tullberg Poulsen to Stig Severinsen.

Appendix 31: Press release of 28 March 2020 from Airofit A / S and Breatheology in Danish and English.

Appendix 32: E-mail of 22 April 2020 from Christian Tullberg Poulsen to Stig Severinsen

Appendix 33: Letter of Intent entered into between Airofit A / S and Breatheology / Stig Severinsen on 11 April 2020.

Appendix 34: SMS correspondence between Stig Severinsen and Claus Peter Jakobsen.

Appendix 35: SMS correspondence between Stig Severinsen and Jens Ørnbo.

Appendix 36: Google Ads

Appendix 37: Facebook Ads

Appendix 38: E-mail of 27 April 2020 from Claus Peter Jakobsen to Breatheology

Appendix 39: Minutes of the Extraordinary General Meeting held on 20 November 2020

Appendix 40: Articles of Association for Airofit A/S

Appendix 41: Cancellation letter of 15 February 2021 from Airofit A/S’ lawyer Kim Håkonsson to Breatheology/Stig Severinsen

Appendix 42: Letter of demand dated 4 March 2021 from Breatheology’s lawyer Sebastian Lysholm Nielsen to Airofit A/S’ lawyer Kim Håkonsson.

Appendix 43: Example of Facebook advertising for Airofit of 23 December 2020

Appendix 44: Transcript from Breatheology’s website of 14 April 2021

Appendix 45: Printout of the comment box on Facebook advertising for Airofit of March 25, 2021

Appendix 46: Facebook advertising for Airofit

Appendix 47: Letter to the Consumer Ombudsman of 15 April 2021

 

  1. EVIDENCE

Parties explanation by Stig Severinsen.

Implementation of inspections and estimates.

Reservations are made to change the claims made, including converting claims for recognition into claims for payment, and the pleas submitted in support of this, as well as the right to supplement the presentation of evidence.

Lundgrens Law Firm P/S

Sebastian Lysholm Nielsen

Lawyer

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Letter of Demand

Original Document (Danish)

LUNDGRENS

 

Mortang Lawyers

Att.: Kim Håkonsson

Folehavevej 1

2970 Hørsholm

Sent per email to: kh@mortang.dk

 

Case no.: 70863

sly@lundgrens.dk

+45 5356 2231

March 4th 2021

 

LETTER OF DEMAND IN RELATION TO THE FULFILLMENT OF THE LETTER OF INTENT CONCLUDED BY AND BETWEEN AIROFIT A/S AND STIG SEVERINSEN/BREATHEOLOGY

As a lawyer for Stig Severinsen/Breatheology, I hereby demand that Airofit A/S fulfills of its obligations to my client as well answer your letter sent on 15 February 2021 to my client.

Initially, I note that in your letters you refer to the fact that “there has been a relationship for a period” between Stig Severinsen/Breatheology and Airofit A/S.

I also note that in your letter you have confirmed “that an agreement has been reached on the compensation of your assistance“, and that this is “based on the implementation of a number of tasks and the achievement of results.”

For the sake of good order, I must therefore confirm again that the only agreement that regulates the contractual relationship between the parties is the Letter of Intent from 11 April 2020 which you, as a lawyer and board member of Airofit A/S, are already familiar with.

Finally, I note that in your letter that you acknowledge to Stig Severinsen/Breatheology that there must be a concrete “compensation for already performed promotion of Airofit and Airofit’s products” and that there now must be a “final settlement“.

I must therefore hereby clarify how the settlement is to take place.

 

Stig Severinsen/Breatheology is entitled to 2.5% of the share capital in Airofit A/S

It appears from the Letter of Intent of 11 April 2020 entered into between Stig Severinsen/Breatheology and Airofit A/S that at the time of the conclusion of Letter of Intent there was already a collaboration between the parties, and that Airofit A/S has committed to ensure that Stig Severinsen/Breatheology obtains 2.5% of the share capital in Airofit A/S, if the collaboration would lead to a promotion of Airofit A/S’s product and increased sales of Airofit units in the period up to May 2020, where the general meeting of Airofit A/S was scheduled to take place.

As is well known, Airofit A/S had a total of USD 95,249 in sales, corresponding to DKK 637,577 (Danmarks Nationalbank’s exchange rate for USD as of 29 May 2020: 669.38), via the collaboration with Stig Severinsen/Breatheology up to 31 May 2020.

In addition, additional sales in the period thereafter of USD 32,823 + USD 22,784 = USD 55,607 for the period up to 31 January 2021, corresponding to DKK 340,759 (Danmarks Nationalbank’s exchange rate for USD as of 29 January 2021: 612.80).

Additional sales in February 2021 amounted to USD 8,223, corresponding to DKK 50,447 (Danmarks Nationalbank’s exchange rate for USD as of 29 January 2021: 613.49).

Thus, via Stig Severinsen’s/Breatheology’s extensive work and efforts, Airofit A/S has had a total turnover of more than one million Danish kroner so far (DKK 637,577 + DKK 340,759 + DKK 50,447 = 1,028,783).

It thus appears from the information above that the collaboration has not only led to a promotion of Airofit A/S’s product and increased sales of Airofit units in the period up to May 2020, but to additional sales after this period and continued sales at the time of this letter.

In addition, Airofit A/S has repeatedly confirmed that Stig Severinsen/Breatheology is a “top performer”, and Airofit A/S has not at any time expressed dissatisfaction with the sales, which can only be attributed to the collaboration with Stig Severinsen/Breatheology.

Thus, as a result of the increased sales of Airofit units, Airofit A/S is already obliged to ensure that Stig Severinsen/Breatheology obtains 2.5% of the share capital in Airofit A/S.

Stig Severinsen / Breatheology undertook further – to the best of his ability – to promote the Airofit unit, including participation in the TV documentary “Undressed towards the top with the Wozniacki family”, which has been filmed in Zanzibar, and through his instructor training, courses, workshops, webinars and books.

  • Implementation of the Airofit brand name in Stig Severinsen’s/Breatheology’s e-book “Breatheology: The Art of Conscious Breathing”;
  • Positive mention, clear demonstration and explanation of benefits of using the Airofit unit in the course “ Åndedrætstræning i Coronakrisen/Breathing Training in the Corona Crisis” in both Danish and English. The program contains Airofit BONUS intro video as well as 5 demonstration videos with Stig Severinsen: In May 2020, access to this program was given to new users up to 10,000 times a day and had already been downloaded together with the e-book over a quarter of a million times (254,830 times exactly) on 30 May 2020;
  • Distribution of the Airofit unit at the “handover ceremony” to world-class tennis player Caroline Wozniacki, brother Patrick Wozniacki and basketball star David Lee;
  • Positive mention and demonstration of the Airofit unit in several webinars and Facebook live broadcasts, as well as broadcasts on Zoom and Instagram, including:
    • Global instructor call on 29 March 2020, in which connection Stig Severinsen/Breatheology invited all of Breatheology’s approximately 100 instructors in order to teach them about training, use and sales of the Airofit unit;
    • Facebook live broadcast on May 2, 2020;
    • Dialogue with Niels J. Storm and Christian Tullberg Poulsen on 15 May 2020 regarding lectures and discussions about the collaboration with Airofit A/S;
    • Test and setup of Microsoft Teams with Lau Laursen (President of Charlottenlund Rotary Club) on May 18, 2020;
    • Online lecture for the entire Charlottenlund Rotary Club on 19 May 2020 – this work was also unpaid, as Charlottenlund Rotary Club reportedly did not have sufficient financial resources to honor the work;
    • Special training webinars in March / April / May 2020 with instructors from the USA and Germany

In addition, Stig Severinsen/Breatheology has also used significant financial resources to promote the collaboration and the Airofit unit, including by investing in SEO, upgrading the website/server speed, ranking, online advertising, affiliate system, entering into an agreement with Waimea Digital in Copenhagen in April 2020 on promotion on Google and YouTube and others, as well as the hiring of new consultants in April 2020 in the USA with the sole purpose of promoting the Airofit unit.

In addition, Stig Severinsen’s/Breatheology’s personal donation of DKK 109,062.50 to Airofit A/S (as collected via invoice from Airofit A/S) for the completion of additional Airofit units and payment of the marketing assistance ordered by Airofit A/S from Rasmus Kristensen.

Finally, as you know, Stig Severinsen/Breatheology has also invested in its own brand and significant time resources in the promotion of Airofit A/S and the Airofit unit.

Airofit A/S has also continuously praised Stig Severinsen/Breatheology for the results achieved. There is extensive correspondence and documentation for the above.

Overall, it can thus be concluded that Stig Severinsen/Breatheology has delivered a greater effort and a larger piece of work than originally assumed and agreed, which Airofit A/S recognizes and has also expressed that there should be “compensation for the already performed promotion of Airofit and Airofit’s products”.

As a result of the collaboration between the parties leading to the promotion of Airofit A/S’ products, and increased sales of Airofit units, Airofit A/S is obliged to ensure that Stig Severinsen/Breatheology obtains 2.5% of the share capital in Airofit A/S.

It appears from the Letter of Intent that the transfer of 2.5% of the share capital in Airofit A/S was conditional on the general meeting’s adoption of a warrant program, which was to enable Stig Severinsen /Breatheology to obtain the agreed share capital of 2.5%, as Stig Severinsen/Breatheology. In the event that the warrant program may not be approved at the general meeting in May 2020 as provided, of Airofit A/S should compensate instead with a cash payment based on Airofit A/S’ market value to compensate for the missing acquisition of the share capital of 2.5% in Airofit A/S.

It also appears from the Letter of Intent that Claus Peter Jakobsen, Jens Ørnbo and Christian Tullberg Poulsen would actively work for the adoption of the warrant program at the general meeting.

This Letter of Intent was conceived by Airofit A/S, in more detail by management members (Board of Directors and Executive Board) from Airofit A/S in association with Airofit A/S’ lawyer.

As you know, the warrant program in my client’s favor was adopted unanimously by a shareholder decision in Airofit A/S of 20 November 2020, as the Board of Directors of Airofit A/S i.a. was authorized to issue up to a total of 22,143 A-warrants to Breatheology, each of which gives the right to subscribe for one A-share with a nominal value of DKK 1.00 in the company and in total to subscribe for up to a total nominal DKK 22,143 A-shares.

For the sake of good order, I must point out that Stig Severinsen / Breatheology was given the prospect that the general meeting at which the warrant program was to be adopted would be held in May 2020, and that it can of course not be blamed on Stig Severinsen / Breatheology that the general meeting of Airofit A/S was not held until November 2020. Work performed by Stig Severinsen / Breatheology after May 2020, including sales, must thus be remunerated separately.

As the company law conditions are now also met, Airofit A/S is obliged to issue A-warrants to Breatheology immediately, so that Breatheology obtains 2.5% of the share capital in Airofit A/S when exercising the subscription right.

I hereby request that Airofit A/S issues the aforementioned A-warrants to Breatheology immediately and no later than 10 days from this date.

 

Stig Severinsen is entitled to hold a position on Airofit A/S’ advisory board

It appears from the Letter of Intent that Stig Severinsen should also obtain a position on Airofit A/S ‘ advisory board.

There is no doubt that Stig Severinsen, on the basis of the extensive resources that Stig Severinsen has invested in the promotion of Airofit A/S’ products, is entitled to hold a position on Airofit A/S’ advisory board, especially when one also takes into account the significant results that Stig Severinsen has secured for Airofit A/S, and that Stig Severinsen must otherwise be a co-owner with 2.5% of the share capital.

In addition, Stig Severinsen has been – and will continue to be – the best ambassador ever for Airofit A/S.

Therefore, please send me the agreement basis for Airofit A/S’ advisory board no later than 10 days from this date, including information on how the members will be remunerated for their work.

 

Airofit A/S’ termination of the cooperation is unjustified

It appears from your letter of 15 February 2021 that Airofit A/S has been forced to discontinue the collaboration with Stig Severinsen/Breatheology as a result of some of Stig Severinsen’s statements on his private profile on a social media regarding Mette Frederiksen’s handling of the current Covid-19 crisis and assessing them as being incompatible with Airofit A/S’ values.

You are therefore asked to initially send me a copy of the set of values adopted by Airofit A/S, as Stig Severinsen/Breatheology has not received this before.

However, Stig Severinsen’s private posts on social media can in no way relate to Airofit A/S, as long as Stig Severinsen’s private Facebook profile is not connected to Airofit A/S.

In addition, Stig Severinsen’s private statement did not concern Airofit A/S either, and that Stig Severinsen, like any other citizen, is entitled to exercise the fundamental rights guaranteed to him by law.

Therefore, it is also irrelevant whether the submissions are in accordance with Airofit A/S’ set of values.

The termination of the collaboration with Stig Severinsen/Breatheology is thus unreasonable and unjustified, not least due to the fact that the termination is not based on the Letter of Intent either.

In any event, it can be stated that even in the event that Stig Severinsen’s submissions could have provided grounds for termination of the cooperation, Airofit A/S would not have been able to support it on 15 February 2021, as the objection would have been lost, due to passivity.

The background for this is that Airofit A/S has been aware of the submissions since October/November 2020, when they were posted, and that Airofit A/S in the same period has stated that Airofit A/S kept an eye on Stig Severinsen’s Facebook profile from Airofit A/S’ office.

If Stig Severinsen’s private posts on social media had indeed been reason to withdraw, Airofit A/S would of course have terminated the cooperation immediately in November 2020, and in any case long before 15 February 2021.

Stig Severinsen’s private post on social media in November 2020 can under no circumstances change the fact that Stig Severinsen/Breatheology at the time of the posts had already fulfilled his part of Letter of Intent, and that Stig Severinsen/Breatheology is therefore fully entitled to 2,5% of the share capital in Airofit A/S, which is also supported by the fact that the warrant program in favor of my client was approved on 20 November 2020.

Stig Severinsen/Breatheology reserves all rights in relation to the unjustified revocation.

 

Holding a meeting

You have proposed that a meeting to be held with the purpose to “obtaining a final clarification of the specific remuneration for the already performed promotion of Airofit and Airofit’s products.

Stig Severinsen/Breatheology is open to dialogue, but proposes that the meeting be held when Breatheology has exercised the subscription right and obtained 2.5% of the share capital in Airofit A/S. I must therefore recommend that the Board of Directors issues A-warrants to Breatheology immediately and no later than 10 days from this date, so that Breatheology, when exercising the subscription right, obtains 2.5% of the share capital in Airofit A/S.

Reservations are made for the submission of additional requirements, including for the additional work that Stig Severinsen/Breatheology has performed for Airofit A/S, especially in the period after May 2020.

 

All future correspondence in this case must be sent to the undersigned.

All my client’s rights are reserved in every respect.

 

Yours sincerely,

Lundgrens Law Firm P/S

 

Sebastian Lysholm Nielsen
Lawyer

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Letter of Intent

Original Document (English)

Letter of Intent between Stig Severinsen and Airofit A/S

This letter of intent will in broad terms describe the intentions of the cooperation between:
AIROFIT A/S, VAT no. 37618772, with registered office in Titangade 11, DK-2200
Copenhagen N, Denmark represented by Mr. Christian Tullberg Poulsen in his capacity as
CEO and BREATHEOLOGY, STIG SEVERINSEN

Airofit A/S and Breatheology (Stig Severinsen) has already started a cooperation for the
common benefit.

Stig Severinsen and Breatheology will actively promote Airofit to become an international
brand in the breathing society. Stig Severinsen will do that in the following ways:

The overall KPI from this initiative is the number of extra Airofit units sold. Stig Severinsen
and Breatheology will do their outmost effort to do what is possible in their “zone of control”
to:

  • Get Airofit well covered in the movie taken at Zanzibar, both brand building and in
    terms of making the Airofit concept understandable.
  • Get the international well-known participants to become Airofit ambassadors.
  • Get the movie to be promoted in a global context, and rebroadcasted.

On top of that Stig Severinsen and Breatheology will intensify the current cooperation in
improving sales, implement Airofit in their instructor educations, courses, workshops,
webinars, books, work with affiliates and other activities and actively help improve training
sessions in order to make Airofit and Breatheology more integrated from a user perspective.

Stig Severinsen will also become a member of the advisory board in Airofit.
When achieving these goals Stig Severinsen will receive 2.5% of the shares in Airofit A/S,
corresponding to 1.125 DKK in present value. The shares were traded at a Postmoney
Valuation of more than 45 Million DKK in December 2019. Claus, Jens and Christian will
actively work for promoting this. If the General Assembly will not accept our request for
donating shares, Breatheology/Stig Severinsen will be compensated accordingly in cash
payments.

If the common effort does not result in significant sales results both parties have no claim to each other.

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NAVY SEAL CLAIM ON AIROFIT.Com Main page

Appendix 0:

Airofit.com false claim Navy Seal


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Letter to Consumer Ombudsman

Original Document (Danish)

The Consumer Ombudsman

Carl Jacobsens Vej 35

2500 Valby

 

Sent per. e-mail to: consumer ombudsman@forbrugerombudsmanden.dk

Case no.: 70863

sdr@lundgrens.dk

+45 3114 3014

15 april 2021

 

COMPLAINT ABOUT MISLEADING AND POTENTIALLY MISLEADING MARKETING

I hereby address the Consumer Ombudsman on behalf of my client, Stig Severinsen, as my client has found that the Danish company, Airofit A / S, in a number of respects markets itself in violation of the Marketing Act, or that at least is a risk that Airofit A / S markets itself in this way.

As the Consumer Ombudsman is probably aware, my client is a world-famous Danish freediver, who holds a number of world records in his field. In addition, my client is a trained biologist and has a PhD. in medicine and thus has great professional insight into the area he deals with on a daily basis, including eg breathing, breathing, optimization of health and performance, etc.

Airofit A / S is, as the company name suggests, a Danish company that has developed a respiratory training system which is marketed under the trademark AIROFIT. Please refer to Airofit A / S ‘website: http://www.airofit.com/. My client has previously collaborated with Airofit A / S, but the collaboration has ended.

When I now contact the Consumer Ombudsman, as mentioned in the introduction, it is due to the fact that my client has found that Airofit A / S’s marketing is in a number of respects contrary to the Marketing Act or that there is at least a risk that Airofit A / S markets itself as such, of which I give four examples below:

  1. EXAMPLE 1

The following appears on Airofit A / S ‘website, cf. Appendix 1:

However, it has not been possible to confirm that Mike Maric is in fact “Former World Champion in Freediving”.

There is thus a risk that this is misleading marketing in violation of section 5 (1) of the Marketing Act. 1, as there are very immediate indications that this is incorrect information.

  1. EXAMPLE 2

The following appears from a Facebook advertisement for Airofit A / S, cf. Appendix 2:

With the wording “Recent studies have shown that respiratory muscle training is a most relevant method, to resist the severe consequences of a COVID 19 infection, and that training is relevant both before, during, and after an infection” it is suggested that Airofit A/S’ product can prevent and treat any symptoms of an infection with COVID 19.

Unless Airofit A/S may, contrary to expectations, be able to document the correctness of this statement, cf. section 13 of the Marketing Act, this will be misleading marketing in violation of section 5 (1) of the Marketing Act. 1.

Reference is hereby made to the Consumer Ombudsman’s case no. 20/03802, whereby the Consumer Ombudsman found that “a trader’s marketing on Instagram with health statements such as’ hot yoga strengthens your immune system by over 60%, that is a fact ‘and’ Corona virus can not stand temperatures above 25 degrees with high humidity ‘, was in breach of section 5 of the Marketing Act, in conjunction with section 8 ”, and whereby the Consumer Ombudsman also assessed,“ that another trader had also violated section 5 of the Marketing Act, in conjunction with section 8, by stating in a Facebook post , that their product ‘revitalizes the lung and respiratory system. A natural choice to help you in these times with Corona virus’.”

The undersigned has not at present considered in detail whether the rules on the marketing of medical devices also apply and may have been violated in connection with the above, but reserves the right to make additional comments in this regard.

  1. EXAMPLE 3

The following appears from a Facebook advertisement for Airofit A / S, cf. Appendix 3:

Airofit A/S therefore markets its product via Facebook as being “made in Denmark”.

However, the statement is not used in other marketing contexts, and there is no information on, for example, Airofit A / S ‘website that indicates that the statement is correct, which is strange. The Consumer Ombudsman is therefore encouraged to verify the accuracy of the statement.

  1. EXAMPLE 4

The following appears on Airofit A/S’ website, cf. Appendix 1:

It thus appears that Jeffrey Lime is “Former Navy Seal”, which many Danish consumers will place considerable emphasis on, as it is common knowledge among Danish consumers that Navy SEAL is the elite unit for the most skilled elite soldiers.

However, it does not immediately appear in any other context that Jeffrey Lime markets himself as being a “Former Navy Seal”, cf. for example Jeffrey Lime’s LinkedIn profile.

The Consumer Ombudsman is thus encouraged to verify the correctness of the statement, as this will also be misleading marketing in violation of section 5 (1) of the Marketing Act. 1, if the correctness of the statement cannot be documented.

* * *

The Consumer Ombudsman is requested to take up the complaint, as these are both established and possible violations of the Marketing Act.

The Consumer Ombudsman is also requested to give high priority to the complaint, as the health statements in relation to COVID 19 in particular are suitable for significantly distorting the financial behavior of the average consumer, cf. section 8 of the Marketing Act.

It is emphasized in this connection that consumers are currently more than generally susceptible to misleading health statements in relation to COVID 19, and that such statements thus pose a significant risk to consumers, which the Consumer Ombudsman is encouraged to take into account in his “triage”.

 

Yours sincerely

Lundgrens Law Firm P/S

 

Søren Danelund Reipurth

Lawyer (H), Partner

Appendix 1:

Appendix 2:

Appendix 3:

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Annual Assembly General Board Meeting 2020 - Airofit A/S

Original Document (Danish)

In 2020, on November 20, a special general meeting of Airofit CVR (no. 37618772) was held at the company office.

Lawyer Kim Håkonsson was appointed chairman.

The chairman stated that shareholders representing 78.22% of the share capital had been present at the general meeting. It was unanimously decided to approve the legality of the general meeting.

The points on the agenda were:

  1. Proposal for the introduction of capital classes and directed capital increase of the B-capital class by cash deposits;
  2. Proposal for authorization for the Board of Directors to increase the company’s B capital class;
  3. Authorization to the Board of Directors to issue warrants that give the right to subscribe for a total of 22,143 Class A shares and 113,286 new Class B shares (a total of 135,429 new shares) of DKK 1. Warrants are issued to Breatheology/Stig Severinsen, the company’s board members, the company’s employees and COO and to Mike Maric.
  4. Resolution on consequential correction of the articles of association.
  5. Election of the Board of Directors

Ad 1

A proposal had been submitted to divide the company’s capital into A and B shares in accordance with the draft new articles of association for the Company attached to the notice and presented at the general meeting.

In addition, a proposal was submitted to issue new Class B shares by increasing the share capital by a nominal amount of DKK 18,076 from a nominal value of DKK 750,239 to a nominal value of DKK 768,315 by subscribing for 18,076 Class B shares at a subscription price of DKK 11,064.39, corresponding to DKK 110.64 (rounded) per share to a nominal value of DKK 1 for cash deposits of DKK 2,000,000.

The capital owners decided to deviate from presenting the in accordance with the Companies Act §§ 156, paragraph. 2 mentioned documents, cf. section 156, subsection 3.

With reference to section 158 of the Companies Act, it was stated:

  1. that the minimum and maximum amount by which the share capital may be increased amounts to a nominal amount of DKK 18,076,
  2. that no partial payment can be made,
  3. that the capital increase takes place at a price of 11,064.39, in the case of a cash contribution of DKK 2,000,000, and that the nominal value of the investments must be DKK 1 or multiples thereof,
  4. that the new investments give the shareholder the right to dividends in the Company from the time of the subscription,
  5. that the costs of the capital increase to be borne by the company are estimated at DKK 5,500 excl. VAT,
  6. that the capital increase must take place in favor of Siloco ApS (CVR no. 40 93 34 41) without pre-emptive rights for the existing shareholders
  7. that the new shares are subscribed for no later than today in these minutes
  8. that payment must be made no later than the subscription of the shares
  9. that there shall be restrictions on the negotiability of the new shares as stated in the company’s articles of association,
  10. that the new shares must be non-negotiable securities, and
  11. that the new shares must be registered and noted in the company’s register of shareholders.

Proposals were adopted unanimously and by a unanimous vote.

Ad 2:

The Company’s shareholders decided to authorize the Company’s Board of Directors to, until 1 October 2025, increase the Company’s B capital class by up to a nominal amount of DKK 34,708 by one or more rounds by subscribing for 34,708 B shares by cash subscription without pre-subscription rights for the existing capital owners.

It was decided that the following conditions must otherwise apply in connection with the subscription of new B shares when exercising the authorization:

  1. that the minimum and maximum amount by which the share capital may be increased amounts to a nominal amount of DKK 34,708,
  2. that no partial payment can be made,
  3. that the capital increase takes place at a subscription price corresponding to the Company’s market price,
  4. that the new B shares must be granted the same rights as the existing B shares,
  5. that the costs of the capital increase to be borne by the company are estimated at DKK 5,500 excl. VAT
  6. that the capital increase takes place without pre-emptive rights for the existing capital owners,
  7. that the payment must be made no later than at the same time as the subscription of the shares,
  8. that there must be restrictions on the negotiability of the new shares as stated in the company’s articles of association,
  9. that the new shares must be non-negotiable securities, and
  10. that the new investments must be registered and listed in the company’s owner’s register.

Ad 3:

3a: The Company’s shareholders decided to authorize the Company’s Board of Directors to issue up to 22,143 A-warrants (corresponding to a nominal DKK 22,142) to Breathology, which gives the right to subscribe for up to a nominal DKK 22,142 new A-shares in the Company on terms determined by the Board of Directors, as well as to authorize the Board of Directors to implement the associated capital increase(s).

The price for the exercise of warrants is set by the Board of Directors, as this can be set at a lower price than the market price, but not lower than price 100. The Board of Directors determines the other conditions for the warrants in question, including maturity, etc.

The shareholders agreed that the Board of Directors of the Company may deviate from any requirements for the preparation and presentation of the Company’s most recently approved annual report, report from the central management body and auditor’s statement in connection with the issuance of warrants, cf. 3

With regard to the other terms of the authorization, reference is made to the draft new articles of association, including existing annexes, which form an integral part of this protocol, as well as to the following proposed new clauses. 3.8, which upon adoption of the proposal is introduced in the Company’s Articles of Association:

3.8 .

By the shareholders’ decision of 20 November 2020, the company’s Board of Directors was authorized to issue up to a total of 22,143 A-warrants to Breathology in the period up to 1 October 2025, each of which gives the right to subscribe for one A-share with a nominal DKK 1.00 in the Company and in total to subscribe for up to a total nominal DKK 22,143 Class A shares, as well as to make the associated cash increase of the Company’s share capital by up to a nominal amount of DKK 22,143 (as possibly adjusted as due to changes in the Company’s capital structure as determined in the terms of issued warrants).

3b:

The Company’s shareholders decided to authorize the Company’s Board of Directors to issue up to 39,858 B-warrants (corresponding to a nominal value of DKK 39,858) to one or more members of the Company’s Board of Directors, which gives the right to subscribe for up to a nominal DKK 39,858 new B shares in The company on terms determined by the board of directors, and to authorize the board of directors to implement the associated capital increase(s).

The price for the exercise of warrants is set by the Board of Directors, as this can be set at a lower price than the market price, but not lower than price 100. The Board of Directors determines the other conditions for the warrants in question, including maturity, etc.

The shareholders agreed that the Board of Directors of the Company may deviate from any requirements for the preparation and presentation of the Company’s most recently approved annual report, report from the central management body and auditor’s statement in connection with the issuance of warrants, cf. 3.

With regard to the other terms of the authorization, reference is made to the draft new articles of association, including existing annexes, which form an integral part of this protocol, as well as to the following proposed new clauses. 3.9, which upon adoption of the proposal is introduced in the Company’s Articles of Association:

3.9:

By the shareholders’ decision of 20 November 2020, the Company’s Board of Directors was authorized to issue up to a total of 39,858 8 warrants in the period up to 1 October 2025, to the Company’s Board members, each of whom grants the right to subscribe for a B share nominal DKK 1.00 in the Company and in total to subscribe for up to a total nominal DKK 39,858 Series B shares, as well as to make the associated cash increase of the Company’s share capital by up to a nominal amount of DKK 39,858 (as possibly adjusted as a result of changes in the Company’s capital structure as determined in the terms of issued warrants).

3c:

The Company’s shareholders decided to authorize the Company’s Board of Directors to issue up to 66,428 B-warrants (corresponding to a nominal value of DKK 66,428) to the Company’s employees, giving the right to subscribe for up to a nominal DKK 66,428 new B shares in The company on terms determined by the board of directors, and to authorize the board of directors to implement the associated capital increase (s).

The price for the exercise of warrants is set by the Board of Directors, as this can be set at a lower price than the market price, but not lower than price 100. The Board of Directors determines the other conditions for the warrants in question, including maturity, etc.

The shareholders agreed that the Board of Directors of the Company may deviate from any requirements for the preparation and presentation of the Company’s most recently approved annual report, report from the central management body and auditor’s statement in connection with the issuance of warrants, cf. 3.

With regard to the other terms of the authorization, reference is made to the draft new articles of association, including existing annexes, which form an integral part of this protocol, as well as to the following proposed new clauses. 3.10, which upon adoption of the proposal is introduced in the Company’s Articles of Association:

3.10

The company’s board of directors was authorized by the shareholder decision of 20 November 2020 to issue up to a total of 66,428 B-warrants to the company’s employees in the period up to 1 October 2025, each giving the right to subscribe for one B share. nominal DKK 1.00 in the Company and in total to subscribe for up to a total nominal DKK 66,428 B shares, as well as to make the associated cash increase of the Company’s share capital by up to a nominal DKK 66,428 (as possibly adjusted as as a result of changes in the Company’s capital structure as determined in the terms of issued warrants).

3d:

The Company’s shareholders decided to authorize the Company’s Board of Directors to issue up to 7,000 B-warrants (equivalent to a nominal DKK 7,000) to Mike Maric, who gives the right to subscribe for up to a nominal DKK 7,000 new B-shares in the Company on terms established by the Board of Directors, as well as to authorize the Board of Directors to implement the associated capital increase (s).

The price for the exercise of warrants is set by the Board of Directors, as this can be set at a lower price than the market price, but not lower than price 100. The Board of Directors determines the other conditions for the warrants in question, including maturity, etc.

The shareholders agreed that the Board of Directors of the Company may deviate from any requirements for the preparation and presentation of the Company’s most recently approved annual report, report from the central management body and auditor’s statement in connection with the issuance of warrants, cf. 3.

3.11

The company’s Board of Directors was authorized by the shareholders’ resolution of 20 November 2020 to issue up to a total of 7,000 B warrants in the period up to 1 October 2025, to Mike Mark, who each gives the right to subscribe for one B share to a nominal DKK 1.00 in the Company and in total to subscribe for up to a total nominal DKK 7,000 B shares, and to make the associated cash increase of the Company’s share capital by up to a nominal DKK 7,000 (as possibly adjusted as a result of changes in the Company’s capital structure as determined in the terms of issued warrants).

The pre-sales proposals were adopted unanimously and by all votes

.

Ad 4:

As a consequence of the decision under pkt. Error! Reference source not found. -Error! Reference source not found. it was decided to amend the articles of association in accordance with the submitted draft revised articles of association, which form an integral part of these minutes.

 

Ad 5:

It was proposed to elect Peder Sahlholt as a new member of the Board. The Board of Directors will then consist of:

Martin ABC Hansen

Jens Ørnbo

Anders Liechti

Peder Sahlholt

Kim Håkonsson

With reference to the Companies Act, section 120, subsection 3, the chairman referred to an overview from the nominated persons of their management positions in other business enterprises, with the exception of 100%  owned subsidiaries.

 

The proposal was adopted unanimously.

 

The general meeting authorized lawyer Kim Håkonsson to make a notification to the Danish Business Authority with the right of substitution and to make such changes and additions to what was approved at the general meeting as well as the notification to the Danish Business Authority, which may be required by the Danish Business Authority in connection with the registration. conclusions.

The general meeting adjourned.

Kim Håkonsson

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Lawyer letter from airofit

Original Document (Danish)

Mr. Stig Severinsen
Via email

February 15, 2021
J.nr. 7754-0001
Lawyer Kim Håkonsson
Mail: kh@mortang.dk
Direct number: 8820 2252

Marketing of Airofit A/S and Airofit products

As a lawyer for and board member of Airofit A/S, I make inquiries regarding above mentioned. As you know, there has been a relationship between you and Airofit for a while regarding your promotion of Airofit’s products. For Airofit, it has been essential that the company’s products and values are presented objectively and professionally and in depth insight into the importance of respiration for performance. It is important for that Airofit that the company’s communication with the outside world is clear, factual and in practice in line with Airofit’s values.

Airofit has been made aware that in a number of posts on social media you have Prime Minister Mette Frederiksen referred to as “Nazi-Mette” etc. and in this connection criticized the Prime Minister’s person in connection with the government’s of the current Covid-19 crisis. Such controversial statements are not in line with Airofit’s values. Comments on current societal issues and criticism of political actors may be a fresh element in a debate, but it is incompatible with Airofit’s values that refer to persons, named as unnamed, as Nazis, as well as the rhetoric used by the way, is not something that Airofit wants to be associated with.

It is my opinion that the comments on social media are of such a nature that Airofit’s image suffers significant damage, and Airofit is therefore forced to interrupt collaborated with you on your promotion of Airofit.

I am aware that an agreement has been reached on the remuneration for your assistance. The agreement is based on the completion of a series of tasks and the achievement of results.

In this connection, I should note that Airofit considers it to be extremely disappointing that there was no mention of Airofit in connection with the recent world record and that, from Airofit’s point of view, the oral agreement and intentions for the co-operation that have existed have not been complied with.

I would like a final clarification of the concrete remuneration for all carried out promotion of Airofit and Airofit’s products. I propose that a meeting be set up for the parties involved to discuss how to settle definitively.

I should note that Airofit is not averse to continuing a commercial work as now where products are distributed in connection with bundle sales via Breathology’s platform. However, it is not possible to continue as an “ambassador” for Airofit.

I must take this opportunity to emphasize the importance of not damaging Airofit’s name, reputation and values in the future.

Yours sincerely

Kim Håkonsson

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Letter from New Airofit Lawyer

Original Document (Danish)

Law Firm JON PALLE BUHL

Lawyer Rasmus Hoffery Nielsen

rhn@jpb.dk 

 

To: 

Lundgrens Law Firm P/S 

Tuborg Boulevard 12 2900 Hellerup 

April 19th 2021 J.nr. 17524003 

Att.: Advokat Sebastian Lysholm Nielsen 

 

URGENT

Breatheology Limited and Stig Åvall Severinsen against Airofit A/S 

As a lawyer for Airofit A/S, I contact you in connection with the summons that your clients have issued against my client. 

The case concerns a dispute in relation to the parties’ previous cooperation. Such a dispute must, by its nature – when the parties cannot otherwise settle it – be settled by the courts. 

However, my client has become aware that your clients post via various social media that a lawsuit has been filed in the case. In addition, your clients have sent the same information to the people on their e-mail list, which allegedly amounts to a number of approx. 250,000 recipients. 

Along with the information about the lawsuit, your clients have posted the lawsuit with certain attachments, as well as the complaint to the Consumer Ombudsman that your clients have filed against my client. The information in your clients’ posts, including the subpoena with accompanying appendices, as well as the complaint to the Consumer Ombudsman is a party submission which also contains several pieces of information that must be considered trade secrets. 

The publication of the business secrets constitutes a violation of paragraph 4, sect. 2 of the Trade Secrets Act, and is harmful to my client’s business.

In addition, the various documents contain a minor flattering presentation of my client’s business, which, for example, is clearly stated in the complaint to the Consumer Ombudsman, as well as the general mention of the lawsuit.

It is also striking that your clients in the summons state that the complaint to the Consumer Ombudsman was submitted to protect your clients’ “name, image and intellectual property rights”. 

After reading the complaint, which was submitted at the same time as the summons, it is established that none of the matters pointed out by your client have any connection with your clients! intention.

I understand that you have fronted the complaint to the Consumer Ombudsman and assume that in this connection you have carefully considered whether your participation in the complaint goes beyond what the view of the client justifies. 

This consideration is obvious when it is taken into account that the complaint is submitted at the same time as the summons, as well as the subsequent publication on the various media.

The posted information has on several points a content that constitutes an undue miserable command of my client, which is why the publication constitutes a very serious violation of paragraph 20, sect. 3 of the Marketing Act.

The disclosure of their clients and the complaint to the Consumer Ombudsman can hardly be regarded as anything other than part of a cynical litigation strategy which is completely inappropriate and manifestly contrary to good and usual marketing practice, as well as the duty of loyalty in the parties’ cooperation.

Your clients must therefore immediately and no later than tomorrow, 20 April 2021, remove all the posted information, and otherwise – if your client still wishes to mention the lawsuit – moderate the mention so that it only contains a completely neutral description.

If your clients do not comply, I am instructed to initiate a temporary injunction immediately.

Finally, I reserve the right to my client’s legal position in all respects, including in particular in relation to compensation for the losses that your clients’ actions have already caused.

Yours sincerely

Rasmus Hoffery Nielsen

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1st Public Email from Stig Severinsen

In Summary:

A legal claim, filed 72 hours ago in the Danish City Court of Copenhagen, alleges Airofit A/S, its CEO Christian Tullberg Poulsen, and board of directors are in breach of contract and substantial unauthorized use of Stig Severinsen’s name, brand and reputation for commercial gain, breaching Danish contract law.

Airofit has also reneged on its binding commitment to provide Stig Severinsen with an ownership stake in Airofit A/S.

Stig Severinsen and Breatheology® are seeking a fair resolution of the dispute and for Airofit to honour its original binding agreement.

“This was so unexpected, and I was completely shocked. This goes against everything I believe in; the trust I had in Airofit, its management, and its board of directors” said Stig Severinsen, four-time world freediving champion, multiple Guinness World Record holder and founder of Breatheology®.

You can find ALL the Legal documents (in both English & Danish) by clicking right HERE

Below is a personal account of the matter from Stig Severinsen, Founder & CEO of Breatheology®.

It should never have come to this…

Breatheology and I had hoped we could have continued the great efforts and collaboration with Airofit A/S and have reached out several times through our lawyers to find a good solution, which Airofit has denied to respond to.

So now we are taking off the “silky gloves” and have hired the best (and award-winning Top 100 lawyers) in Denmark to take care of all the legal aspects in this matter.

We are also in contact with our distinguished lawyers in Switzerland and Hong Kong in order to prepare this case to our very best ability.

There are several reasons why this case is of great importance to both Breatheology® and to me personally, which I will be happy to describe in more detail below.

David & Goliath – “Nobody puts Baby in a corner”

First of all you might think this is just a matter of “money” (payments for already delivered work) and contractually promised shares (warrants) in Airofit A/S.

Let me be very direct and tell you that is only secondary – or even tertiary – to me!

Breatheology® is enjoying great global recognition and has never been more profitable as a company.

So besides this being a case of “honoring your word” (and a signed and mutually agreed binding contract), it is much more about not letting “the big boys” bully and intimidate.

I have always been a biologist and explorer – from my very first steps in life and long before my academic laurels with a Master Degree in Biology, a PhD in Medicine and an honorary membership of the Explorer’s Club.

But when I was a child, I sometimes contemplated becoming a lawyer – because I saw so much injustice in the world and it went straight to my heart.

So, from an early age, I have often stood up for exposed and less fortunate people and supported and protected the weak.

This still runs in my blood and in my business “philosophy” (stolen from my childhood hero, Robin Hood): Take from the rich and give to the poor.

So this legal case against Airofit A/S is about morals & ethics – about simple human Principles – but maybe even more importantly, about standing up for all those that do not have a voice themselves.

Everyday people, who would feel completely overwhelmed by being “bulldozed” over by sudden letters from a Lawyer and not having the same resources as I do – be it time, energy, network or plain and simply money.

I refuse to let a company and lawyers intimidate me – simply because they now have received millions of dollars in investments and are finally starting to get off the ground.

Wrong is wrong, and I am dedicated to unleash all my resources to reach justice.

Breach of contract and disgracing soldiers

Breaking your word (a signed legal contract) and not honoring the great work and promotion that Breatheology and I have put into Airofit A/S over the last 20 months will now be handled by the Court of Denmark and by our excellent lawyers.

But that is just “legal stuff and money”.

Far more serious is the fact that Airofit A/S seemingly does not shy away from using fake marketing and disgracing soldiers at the same time. Just for monetary gains.

On their front page (main homepage/salespage at www.airofit.com) they claim that a certain Mr. Jeffrey Lime is a former Navy SEAL and he is heavily endorsing the Airofit product.

My Lawyers have filed a claim with the Danish Consumer Ombudsman against Airofit A/S, since we do not believe in these statements and think it is used solely to gain more authority and profits.

So it will be an interesting case to follow now that Airofit A/S has to prove if I (and Breatheology®) might be wrong – of course that is possible – but I personally look forward to having Airofit A/S prove all documents of which year, academy and Unit, from which this proclaimed Mr. Jeffrey Lime graduated and served as a Navy SEAL.

This case is particularly important to me since I grew up in Pensacola Beach, Florida and lived there during “The Gulf War” (Jan. 17, 1991 – Feb, 28, 1991) and it made a great impression and life lasting impact on me, since many of my friends had family involved – especially since Pensacola has a large military base, Naval ships and also is the home of the world famous U.S. Navy Blue Angels.

I even remember how we would write hand-written letters to the pilots in Iraq during my High School Graduate year – to show our support, affection and appreciation of their fine job!

Now, many years later, I am honored and privileged to be able to introduce Breatheology® to the Danish Frogman Corps (Navy SEALS) and The Royal Danish Air Force and train their soldiers on a regular basis.

I am also honored to train Navy SEALS from the US and other elite soldiers (Special Ops) from many countries around the world. This also includes Law Enforcement Officers and not only soldiers who serve.

Alongside this comes the great support that we in Breatheology® feel is mandatory work to do in order to help Veterans who are battling with PTSD – via our so-called “PTSD Liberation Program”. We have made a FREE online program of the same name to help, and we have donated workshops in beautiful La Jolla, California and in Denmark to help struggling veterans – men as well as women!

Anyone interested in this can see my Tedx Talk named; “Breath Holding Is The New Black” where I spend half the time talking about PTSD and how to better help!

In other words, we do our utmost to support and help these fine men and women, who have been willing to make “the ultimate sacrifice” in order to preserve our freedom and liberty.

To see the distinguished “Navy SEAL” name and Unit being potentially disgraced and dishonored by Airofit A/S – for purely monetary gains, leaves a very bad taste in my mouth!

Using potential false and fake marketing purely for profits; Covid-19 fear

But it does not stop here. Airofit A/S seems happy to engage in any claims – as long as it helps them make more money. In multiple FB ads, we have noticed that Airofit A/S brings this claim:

“Recent studies have shown that respiratory muscle training is a most relevant method, to resist the severe consequences of a COVID 19 infection”.

Our Lawyers have also filed complaints on this matter to the Danish Consumers Ombudsman – and I very much look forward to Airofit A/S to provide all the pPeer-reviewed scientific publications supporting this claim.

We have even urged the Danish Consumers Ombudsman to highly prioritize this matter, since it is most likely to skew the consumers buying habits and patterns.

It is worth noting that all criminal acts and unlawful acts in Denmark are now “taxed” with DOUBLE penalty and fines – in any circumstance when the matter relates directly to COVID-19 and the Corona Pandemic.

Just over a year ago, we set out on a beautiful quest with Airofit A/S to help the most fragile and exposed citizens in Denmark (and beyond) when the Corona Pandemic hit Europe in March 2020.

In the end, Breatheology® ended up being the MAIN donor (around USD 17.000 from our own pockets) while Airofit A/S donated zero dollars.

We also donated our bestselling book; “Breatheology® – The Art of Conscious Breathing” to the world – for FREE – and in 10 available languages. We used the eBook format (PDF) and the book has now been downloaded and read by nearly 500.000 people.

Along with this, we also created online training videos; “Breath Training in the Corona Crisis” – to help and support especially The elderly sitting home alone in isolation. The program is still freely available on our website: www.breatheology.com

To now see Airofit A/S taking advantage of the prolonged global crisis and the fear mongering by using unscientifically proven claims to sell more of their products is not aligned with our original vision of truly wanting to help people breathe better!

Heavily damaging and tarnishing the fine brand of Breatheology®

At Breatheology®, we have used over a decade to create a Brand that is globally recognized and trusted as a world leader within the space of conscious breathwork, optimal health, rehabilitation & performance.

Personally, I have spent a lifetime perfecting my freediving skills, my breath training experience (now training our global Breatheology® Certified Instructors) plus focusing on my academic and business-related career in order to serve the world to my highest ability.

“Making the world breathe better – one breath at a time” is both a hallmark and a slogan for Breatheology® – and it has become my life’s mission.

After now having been “the face” and “main ambassador” for Airofit A/S for well over a year, this might have had some serious negative consequences for not only Breatheology® but also for my personal name and “brand”; Stig Severinsen.

Our Legal Advisors in Switzerland are making sure all our Brand Protection Rights are not violated – as are our Danish lawyers specializing in IP and brand violation.

Thus the – now official – legal case against Airofit A/S, also includes seeking compensation for all the damage and tarnishing that has already been done by being associated with Airofit A/S but also serious compensation for the misuse of immaterial rights and image.

Personally, I feel the level of blatant neglect in this matter might very well cause a challenge for Airofit’s CEO.

On that note, it is also interesting to point out that many of the investors, as well as members of the current board of directors, are directly associated with or having held major roles in global multinationals such as Pandora, Nilfisk an Ecco.

We will come out Victorious

Since our legal team is presenting a strong case, we feel confident that the Courts of Denmark will agree in favor of our legal case.

Thankfully, we are receiving great support and aid from our wonderful friends in Dubai, The United Arab Emirates and from the United States of America and we are ready to invest heavy resources into this legal case. Be it time, energy, blood, sweat and tears – or cash.

We are fully committed and ready to continue with this legal case and take it to the High Court, and Supreme Court, if need be!

Kindly,

Stig Severinsen

4 X Freediving World Champion & Multiple GuinnesFounder & CEO, Breatheology®s World Record Holder

MSC Biology & PHD Medicine

PS. Since we have absolutely nothing to hide, we have decided to make public ALL the official documents in this case. We want to make sure nothing is “swept under the rug” and that everybody can judge this case and make up their own mind and opinion.

We do not seek support or financial aid, but we welcome you to share this message with family and friends and even media and news outlets in your region or country.

All official documents and our Official Press Release can be found right HERE

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2nd Public Email from Stig Severinsen

The legal case continues – so here I happily bring you Part II in this brand-spanking new series:

“Circus Airofit A/S – a comedy show that will take your breath away” ;o)

Not surprisingly, the lawyer of Airofit A/S – Kim Håkonsson – has been removed from the case. Possibly by Airofit A/S, or perhaps under his own accord. Only God (and possibly, Airofit A/S) will know. Perhaps, in this case, Mr. Håkonsson had bitten off more than he could chew?

Kim Håkonsson did not inform our lawyers about his replacement which seems strange and also just a sign of poor manners!

Besides, it is very rare – and thus quite extraordinary – that a company chooses to change their lawyer in the middle of an ongoing official lawsuit. It is like changing the rider of the horse in the middle of the race.

But there is a new “Knight” in shining armor – Lawyer Mr. Rasmus Hoffery Nielsen from Jon Palle Buhl Law Firm, appointed to represent Airofit A/S in this lawsuit against Breatheology® & Stig Severinsen (City Court of Copenhagen Case Number: BS-14788/2021-KBH).

 

If you deal with Airofit A/S – then get ready to receive legal threats

If Airofit A/S doesn’t like you or what you have to say, then get ready to get sued!

Yesterday, Lawyer Rasmus rode in from out of nowhere – desperately trying to save the cavalry.

Airofit A/S, through their new Lawyer Rasmus, are accusing Breatheology® and myself for violating both the Trade Secrets Acts AND the Marketing Act. 

In the same letter, Lawyer Rasmus also insinuates that our lawyer might have broken the law and gone too far in his constituted rights as a lawyer.

It is a very unusual behavior to see a newly-engaged lawyer go so directly and aggressively after another lawyer. 

In this case, our main lawyer, Mr. Sebastian Lysholm Nielsen – has been recognized as a Top 100 Awarded lawyer.

Perhaps it’s not the smartest move in legal history to make baseless claims on unsubstantiated matters.

Besides, Mr. Lysholm is not representing Breatheology® & Stig Severinsen in the case of the complaint to the Consumers Ombudsman – that case is handled by Mr. Søren Danelund Reipurth (as the legal documents clearly indicate).

So a kind piece of advice to Mr. Rasmus Hoffery Nielsen: It might be worth actually reading the papers and case documents in which he is now defending/representing – so he does not end up accusing the wrong person  – on the wrong matter – as was the case yesterday.

Embarrassing, and not a great nor impressive start by Mr. Hoffery Nielsen, to say the least!

What should have been an intimidating ‘wild cowboy’ riding in on a black stallion, shooting wildly with a big gun and silver bullets – ended up appearing more like a desperado riding in on a lame, grey mule, not shooting silver-tipped rounds but rather splashing a few droplets with a plastic water pistol: psttt psttt psttttttttttt.

In brief, our lawyer has kindly responded that there is no legal claim or any violation from his point of view.

 

Obey the demand of Airofit A/S immediately or pay for the consequences of an injunction

So – in what I consider legal nonsense and “mumbo jumbo” – (maybe only existing inside the head of Mr. Hoffery Nielsen), Airofit A/S is now attempting – with all their legal might – to make me shut up, by warning of the issuance of an injunction against us.

To remove all Social Media posts and to take responsibility for the emails we have sent out (they claim 250,000 – where that “guestimate” comes from only God knows). 

Perhaps our former employees – now with Airofit A/S – have access to our systems, or perhaps Lawyer Rasmus has magical or psychic powers.

Regardless, the purpose of an injunction is to stop any action until such time as a hearing can be held to determine what the course of action should be.

Now comes the FUN part (it’s almost like telling a very funny joke 😉 )

Dear reader, you may not be aware of how long it takes to make an injunction official (and thus functional)?

About 3 – 6 months. :oD 

So good luck on that “brilliant strategy” to Airofit A/S and Mr. Hoffery Nielsen.

The human mind in action is so interesting to witness – as is human behavior.

What on earth does Airofit A/S (and Mr. Hoffery Nielsen) think?

That I will shut up and obey – just because they now warn to counter-sue and promise fury and fire!

 

Does Airofit A/S have something to hide? Soldier Navy SEAL testimonial removed!

While Airofit A/S and their new cowboy lawyer have been busy writing and sending legal threats their website team has also been put to work.

Because the testimonial of a certain Mr. Jeffrey Lime – a proclaimed Navy SEAL – has been REMOVED from the MAIN page (Info or Sales page) of www.airofit.com.

This element constitutes only ONE of several claims our lawyers have raised to the Consumer Ombudsman and we have now decided to also add those files (as proof) to our Documentation page.

Isn´t it interesting that Airofit A/S attacked both us and our lawyers (okay, they contacted and accused the wrong lawyer, but we can all make mistakes!), but they have sought fit to remove the very evidence we relayed to the Consumer Ombudsman. And yet, they accuse us of going too far and continue to claim they have done nothing wrong.

This will be a most noteworthy case to follow – for all soldiers, veterans and especially all Navy SEALS and Special Ops around the world.

 

We Shall Never Surrender

“We shall go on to the end….we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air…whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender”

Winston Churchill´s historic speech from June 4th, 1940, has always resonated strongly with me.

It instructs power and fearlessness and tells you to never give in or surrender.

As I mentioned in my email just two days ago (see below in the PS and also on our website under Press) this legal case is not just about “dollars and shares”.

It is about defending what is yours, what is right – what is fair and just!

It is about ethics & morals – about fighting for the “common man”. 

For NEVER letting a bigger player intimidate you – be it by legal threats or claims!

Since it is now a legal case, I cannot comment on the outcome, but the evidence we have presented will show that Airofit A/S are fighting a losing battle.

And they do not like it – not one bit. 

They are exposed – and all the legal documents that I have every right to make public – without breaking or violating any law, including the Danish Trade Secrets Act or Danish Marketing Act – is telling the “TRUTH”. 

What really happened – who said what, when etc…

Who promised what – how many times etc…

From the very beginning, I have maintained that I have nothing to hide – thus I will make every single document in this case “public domain” – including the recent letter with legal threats from Mr. Hoffery Nielsen, and for that matter, every subsequent letter we receive from Airofit and their legal representatives (and all their subsequent replacements). 

So please find the original document (in Danish) and the Google Translated Doc on our website (under Press).

The truth might hurt – especially if you have something to hide. If you have not been a nice person!

I am thrilled to finally have an OFFICIAL LEGAL CASE/CLAIM against Airofit A/S – to be able to expose their negligence, their grand incompetence and their dishonest ways and behavior.

 

Surfing on the latino wave of Life

When I lived and studied in Florida, many years ago, I studied Latin.

I would recommend any person (especially any child) to learn an extra language, since it opens a new world of opportunities. Besides Latin helping me to now also speak Spanish fluently (which was a great advantage when I studied Biology and Human Physiology at the University of Barcelona and now since I have recently bought a lovely house in La Paz “The City of Peace”, Mexico), I also studied Latin/Roman history. It was a great passion of mine and I love to understand better the deeper meaning of our history, heritage, culture and idioms.

“Alea iacta est”

When Julius Caesar led his army across the Rubicon river in Northern Italy on January 10th, 49 BC, he exclaimed the famous words; “The die has been cast”.

The phrase indicates that you have come to a point of no return – or – in more philosophical terms – that your fate has been sealed.

Whether Airofit A/S is soon to cross the River Styx or just navigate high seas, only time will tell!

 

Kindly,

Stig Severinsen

Founder & CEO, Breatheology®

4 X Freediving World Champion & Multiple Guinness World Record Holder

MSC Biology & PHD Medicine

FI 17 – The Explorers Club

P.S. My email (email 1) from Sunday 18th April, 2021 (also posted on our website under Press):

In Summary:

A legal claim, filed 72 hours ago in the Danish City Court of Copenhagen, alleges Airofit A/S, its CEO Christian Tullberg Poulsen, and board of directors are in breach of contract and substantial unauthorized use of Stig Severinsen’s name, brand and reputation for commercial gain, breaching Danish contract law.

Airofit has also reneged on its binding commitment to provide Stig Severinsen with an ownership stake in Airofit A/S.

Stig Severinsen and Breatheology® are seeking a fair resolution of the dispute and for Airofit to honour its original binding agreement.

“This was so unexpected, and I was completely shocked. This goes against everything I believe in; the trust I had in Airofit, its management, and its board of directors” said Stig Severinsen, four-time world freediving champion, multiple Guinness World Record holder and founder of Breatheology®.

You can find ALL the Legal documents (in both English & Danish) by clicking right HERE

Below is a personal account of the matter from Stig Severinsen, Founder & CEO of Breatheology®.

 

It should never have come to this…

Breatheology and I had hoped we could have continued the great efforts and collaboration with Airofit A/S and have reached out several times through our lawyers to find a good solution, which Airofit has denied to respond to.

So now we are taking off the “silky gloves” and have hired the best (and award-winning Top 100 lawyers) in Denmark to take care of all the legal aspects in this matter.

We are also in contact with our distinguished lawyers in Switzerland and Hong Kong in order to prepare this case to our very best ability.

There are several reasons why this case is of great importance to both Breatheology® and to me personally, which I will be happy to describe in more detail below.

 

David & Goliath – “Nobody puts Baby in a corner”

First of all you might think this is just a matter of “money” (payments for already delivered work) and contractually promised shares (warrants) in Airofit A/S.

Let me be very direct and tell you that is only secondary – or even tertiary – to me!

Breatheology® is enjoying great global recognition and has never been more profitable as a company.

So besides this being a case of “honoring your word” (and a signed and mutually agreed binding contract), it is much more about not letting “the big boys” bully and intimidate.

I have always been a biologist and explorer – from my very first steps in life and long before my academic laurels with a Master Degree in Biology, a PhD in Medicine and an honorary membership of the Explorer’s Club.

But when I was a child, I sometimes contemplated becoming a lawyer – because I saw so much injustice in the world and it went straight to my heart.

So, from an early age, I have often stood up for exposed and less fortunate people and supported and protected the weak.

This still runs in my blood and in my business “philosophy” (stolen from my childhood hero, Robin Hood): Take from the rich and give to the poor.

So this legal case against Airofit A/S is about morals & ethics – about simple human Principles – but maybe even more importantly, about standing up for all those that do not have a voice themselves.

Everyday people, who would feel completely overwhelmed by being “bulldozed” over by sudden letters from a Lawyer and not having the same resources as I do – be it time, energy, network or plain and simply money.

I refuse to let a company and lawyers intimidate me – simply because they now have received millions of dollars in investments and are finally starting to get off the ground.

Wrong is wrong, and I am dedicated to unleash all my resources to reach justice.

 

Breach of contract and disgracing soldiers

Breaking your word (a signed legal contract) and not honoring the great work and promotion that Breatheology and I have put into Airofit A/S over the last 20 months will now be handled by the Court of Denmark and by our excellent lawyers.

But that is just “legal stuff and money”.

Far more serious is the fact that Airofit A/S seemingly does not shy away from using fake marketing and disgracing soldiers at the same time. Just for monetary gains.

On their front page (main homepage/salespage at www.airofit.com) they claim that a certain Mr. Jeffrey Lime is a former Navy SEAL and he is heavily endorsing the Airofit product.

My Lawyers have filed a claim with the Danish Consumer Ombudsman against Airofit A/S, since we do not believe in these statements and think it is used solely to gain more authority and profits.

So it will be an interesting case to follow now that Airofit A/S has to prove if I (and Breatheology®) might be wrong – of course that is possible – but I personally look forward to having Airofit A/S prove all documents of which year, academy and Unit, from which this proclaimed Mr. Jeffrey Lime graduated and served as a Navy SEAL.

This case is particularly important to me since I grew up in Pensacola Beach, Florida and lived there during “The Gulf War” (Jan. 17, 1991 – Feb, 28, 1991) and it made a great impression and life lasting impact on me, since many of my friends had family involved – especially since Pensacola has a large military base, Naval ships and also is the home of the world famous U.S. Navy Blue Angels.

I even remember how we would write hand-written letters to the pilots in Iraq during my High School Graduate year – to show our support, affection and appreciation of their fine job!

Now, many years later, I am honored and privileged to be able to introduce Breatheology® to the Danish Frogman Corps (Navy SEALS) and The Royal Danish Air Force and train their soldiers on a regular basis.

I am also honored to train Navy SEALS from the US and other elite soldiers (Special Ops) from many countries around the world. This also includes Law Enforcement Officers and not only soldiers who serve.

Alongside this comes the great support that we in Breatheology® feel is mandatory work to do in order to help Veterans who are battling with PTSD – via our so-called “PTSD Liberation Program”. We have made a FREE online program of the same name to help, and we have donated workshops in beautiful La Jolla, California and in Denmark to help struggling veterans – men as well as women!

Anyone interested in this can see my TEDx Talk named; “Breath Holding Is The New Black” where I spend half the time talking about PTSD and how to better help!

In other words, we do our utmost to support and help these fine men and women, who have been willing to make “the ultimate sacrifice” in order to preserve our freedom and liberty.

To see the distinguished “Navy SEAL” name and Unit being potentially disgraced and dishonored by Airofit A/S – for purely monetary gains, leaves a very bad taste in my mouth!

 

Using potential false and fake marketing purely for profits; Covid-19 fear

But it does not stop here. Airofit A/S seems happy to engage in any claims – as long as it helps them make more money. In multiple FB ads, we have noticed that Airofit A/S brings this claim:

“Recent studies have shown that respiratory muscle training is a most relevant method, to resist the severe consequences of a COVID 19 infection”.

Our Lawyers have also filed complaints on this matter to the Danish Consumers Ombudsman – and I very much look forward to Airofit A/S to provide all the Peer-reviewed scientific publications supporting this claim.

We have even urged the Danish Consumers Ombudsman to highly prioritize this matter, since it is most likely to skew the consumers buying habits and patterns.

It is worth noting that all criminal acts and unlawful acts in Denmark are now “taxed” with DOUBLE penalty and fines – in any circumstance when the matter relates directly to COVID-19 and the Corona Pandemic.

Just over a year ago, we set out on a beautiful quest with Airofit A/S to help the most fragile and exposed citizens in Denmark (and beyond) when the Corona Pandemic hit Europe in March 2020.

In the end, Breatheology® ended up being the MAIN donor (around USD 17.000 from our own pockets) while Airofit A/S donated zero dollars.

We also donated our bestselling book; “Breatheology® – The Art of Conscious Breathing” to the world – for FREE – and in 10 available languages. We used the eBook format (PDF) and the book has now been downloaded and read by nearly 500.000 people.

Along with this, we also created online training videos; “Breath Training in the Corona Crisis” – to help and support especially the elderly sitting home alone in isolation. The program is still freely available on our website: www.breatheology.com

To now see Airofit A/S taking advantage of the prolonged global crisis and the fear mongering by using unscientifically proven claims to sell more of their products is not aligned with our original vision of truly wanting to help people breathe better!

 

Heavily damaging and tarnishing the fine brand of Breatheology®

At Breatheology®, we have used over a decade to create a brand that is globally recognized and trusted as a world leader within the space of conscious breathwork, optimal health, rehabilitation & performance.

Personally, I have spent a lifetime perfecting my freediving skills, my breath training experience (now training our global Breatheology® Certified Instructors) plus focusing on my academic and business-related career in order to serve the world to my highest ability.

“Making the world breathe better – one breath at a time” is both a hallmark and a slogan for Breatheology® – and it has become my life’s mission.

After now having been “the face” and “main ambassador” for Airofit A/S for well over a year, this might have had some serious negative consequences for not only Breatheology® but also for my personal name and “brand”; Stig Severinsen.

Our Legal Advisors in Switzerland are making sure all our Brand Protection Rights are not violated – as are our Danish lawyers specializing in IP and brand violation.

Thus the – now official – legal case against Airofit A/S, also includes seeking compensation for all the damage and tarnishing that has already been done by being associated with Airofit A/S but also serious compensation for the misuse of immaterial rights and image.

Personally, I feel the level of blatant neglect in this matter might very well cause a challenge for Airofit’s CEO.

On that note, it is also interesting to point out that many of the investors, as well as members of the current board of directors, are directly associated with or having held major roles in global multinationals such as Pandora, Nilfisk an Ecco.

 

We will come out Victorious

Since our legal team is presenting a strong case, we feel confident that the Courts of Denmark will agree in favor of our legal case.

Thankfully, we are receiving great support and aid from our wonderful friends in Dubai, The United Arab Emirates and from the United States of America and we are ready to invest heavy resources into this legal case. Be it time, energy, blood, sweat and tears – or cash.

We are fully committed and ready to continue with this legal case and take it to the High Court, and Supreme Court, if need be!

Kindly,

Stig Severinsen

Founder & CEO, Breatheology®

4 X Freediving World Champion & Multiple Guinness World Record Holder

MSC Biology & PHD Medicine

PS. Since we have absolutely nothing to hide, we have decided to make public ALL the official documents in this case. We want to make sure nothing is “swept under the rug” and that everybody can judge this case and make up their own mind and opinion.

We do not seek support or financial aid, but we welcome you to share this message with family and friends and even media and news outlets in your region or country.

All official documents and our Official Press Release can be found right HERE

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Airofit A/S Official Receipt of court case

 
Case BS-14788/2021-KBH
 
Breatheology Limited et al. (2) against Airofit A / S
 
You have acknowledged receipt of this case on the court case portal. You now have two options:
 
If you can accept the claim, you do not need to take any action. You must then expect the court to rule and decide on the costs of the case.
 
2. If you do not agree with the claim in the summons, you must submit a response on the courts’ case portal minretssag.dk no later than 14 days from today. The defense must contain your claim, which must be substantiated. If the deadline is not met, the court will rule on the claim in the application and decide on the costs of the case.
 
At minretssag.dk you can read a guide on the handling of civil lawsuits on the courts’ case portal.
 
If you have any questions, please feel free to contact the court. Yours sincerely
 
Copenhagen City Court

 

Airofit's lawyer requests court extension

 
Announcement of 5 May 2021
From Rasmus Hoffery Nielsen
 
Regarding Court Extension 
 
Case number BS-14788/2021-KBH, Breatheology Limited and others. (2) against Airofit A / S
 
In the above-mentioned case, I politely request a 14-day adjournment with submission of a response. 
 
Sincerely, Rasmus Hoffery Nielsen 
 
The announcement contains special questions which the court must decide on during the preparation of the case: Yes

 

Feedback to court from our lawyer

 
Announcement of 5 May 2021
From Sebastian Lysholm Nielsen
 
Regarding postponement of the deadline for the defense
 
Case No. BS-14788/2021-KBH, Breatheology Limited and others. (2) against Airofit A/S
 
The parties have corresponded in the case since 15 February 2021, when Airofit A/S terminated the cooperation, and the plaintiffs therefore expect that in continuation of the day’s postponement of Airofit A/S’ time limit, there is no need for further postponements of the deadline for the defense, not least as a result of Airofit A/S being fully aware of the facts of the case.
 
Sincerely, Sebastian Lysholm Nielsen
 
The announcement contains special questions which the court must decide on during the preparation of the case: Yes